Best Digital Marketing Dubai

4m to read /  Here are some current openings across the region at the group of agencies where I work. A lot of these job openings are for digital roles . Open Vacancies – October 2017 Senior Digital Media Planner – Riyadh Marketing, business or related subject with expertise in digital and social media. 3-5 years of experience in media department or media company. Digital Analytics Manager – Dubai Ideal Candidate should have a solid understanding of marketing analytics, audience targeting and online advertising. This role requires a highly collaborative individual who is analytical and comfortable using data-enabled problem solving capabilities to ensure success. Well understanding of Audience Management & Data Visualization, DMP, and Audience Development. PR Sr Account Manager/ PR Associate Account Director – Dubai 6 – 7 years Public relations experience, if possible working in PR agency. Understand the requirements of the market and looking to join a hardworking and fun team....

3m to read / In our increasingly connected world, it is imperative for brands to be seen as customer focused – always and continuously. It is a relentless pursuit of happiness – for your consumer, your customer, and not necessarily for your brand and your team. But focusing on the customer does have its payoffs. Here are five simple things you can do to keep your customers, in the loop, informed, interested and happy... 1. Build a sense of trust.  Whether or not, you offer some kind of customer service via your online channels, it is important that you build a sense of trust with your customer. Relationships are built on trust. It depends on the way you 'speak' to your customers on your social channels, your website, your chatbots – and particularly offline. Be clear in delivering a message that is consistent about what you do, what your brand or product promises, how you deliver on that, and what your customers (and your target audience) can expect from you. Keep your customer...

4m to read /  The number of job titles and descriptions at agencies that deliver digital marketing solutions is an ever increasing list. What are the roles involved and where do they fit in in the digital product cycle? Every day, in this connected age of marketing, we see new points of engagement come to the foreground, and naturally new positions are created, or current roles are customized to address the new areas of focus.  Here's a starting-point list of the most common job titles and roles at advertising, media, social media and specialized digital services agencies... Brand Channel Neutral Planners, Brand Managers, Strategic Planners (non digital specific) Integration Director/Manager, Integrated Content Manager/Coordinator Digital Strategy Digital Strategists – define the role of the brand in digital specific channels  Audience & Insight: Insight specialist, data analysts, Analytics Managers, Content Strategy Managers/Directors, Engagement Strategy Manage...

3m to read / The way social media has become an integrated part of marketing is built around the fact that it helps boost customer loyalty like never before. Here are eight ways to use social media to help build awareness and customer loyalty... 1. Start by listening Customer Insights is your First Step in Digital Marketing .  This is something you really need to keep in mind (and do read the linked post as well). You can't have insights if you don't listen. You need data – and data that's cleverly converted to valuable insight. Social media listening is not just for monitoring social performance or sentiment. It provides a huge opportunity for customer loyalty building and retention. Where are your customers on social media? Which platforms do they prefer – particularly in context of your brand or product. Which particular products and services do they talk about the most. Which ones get no responses at all? What are the sentiments (positive or negative) when they mention...

3m to read /  Content, is today's marketing gold. It is the key that brands are using to connect and resonate with their audiences. Here are seven simple steps to having a rock solid content strategy. The fundamental strategy for successful content marketing is to consistently create and publish great, helpful content. The more your target audience can believe that you have solutions and answers when they have questions, the more your reputation grows as a reliable source. This is what leads you becoming a reliable, trusted brand – a go to brand. Simply: People buy from people they trust. When creating content, ask yourself these fundamental questions first: Is this content going to provide something that the community will benefit from? Is it unique and something that the user won't quickly find just anywhere? And, does it resolve a problem and answer a useful question. Then, use these steps to draft a solid strategy: 1. Outline your brand goals and objectives Your social medi...

2m to read /  Here are some useful links to posts and articles which will help you stay on trend in the world of Digital Marketing for May 20017. Just click on the links below... News and Trends Digital media gets a chance to clean up their acts   The Rise of Online Video on the TV Screen    Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind   Why beauty brands are betting on augmented reality   UAE tops advertising spending in Gulf region Which channels do marketers really use? What do Facebook’s new VR and AR platforms mean for marketers?   Google launches Optimize : Free A/B testing tool for all   Reports, How To's & White Papers 5 Things Brands Need to Know About Marketing to Moms [Infographic]   4 Tips to Keep Your Brand Coherent Across Platforms   How to effectively bring science to marketing   The five key steps towards understanding the customer journey    Want to do cont...