Best Digital Marketing Dubai

2m to read /  Here are some useful links to posts and articles which will help you stay on trend in the world of Digital Marketing for May 20017. Just click on the links below... News and Trends Digital media gets a chance to clean up their acts   The Rise of Online Video on the TV Screen    Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind   Why beauty brands are betting on augmented reality   UAE tops advertising spending in Gulf region Which channels do marketers really use? What do Facebook’s new VR and AR platforms mean for marketers?   Google launches Optimize : Free A/B testing tool for all   Reports, How To's & White Papers 5 Things Brands Need to Know About Marketing to Moms [Infographic]   4 Tips to Keep Your Brand Coherent Across Platforms   How to effectively bring science to marketing   The five key steps towards understanding the customer journey    Want to do cont...

3m to read /  With organic reach at an all time low on Facebook, brands need to look at more innovative and creative ways of improving overall reach. And, yes, while engagement is still key as a metric, you can't engage unless you reach. 1. Start with Organic, then go Paid Clever brands today do use paid, but they start with organic – meaning, they'll wait a day, or a few hours at least, before they boost their posts via paid. Some brands believe only in promoted posts and have ditched the organic reach goal. But it's best to have a strategy for when you should promote via paid and why. On some posts your goal may be to drive traffic to a website – via links. On others it may be to increase awareness and engagement. Use Facebook's algorithms wisely. If you have $100 to spend, don't just do it in one go. Select the Objectives (Traffic, Video Views etc) according to your goal. Create the ad and spend around $40 the first time around. Run the ad and pause it after a da...

4m to read /  Digital marketing today is being disrupted and we see a shift in how brand's are using both AI and VR in planning a seamless, immersive experience that is truly relevant in context. Brands today need to understand the shift. They are no longer in the B2C business – they are in the C2B business, where the customer drives what brands should be doing. Particularly in the social realm. So, a seamless, omnichannel experience that is rewarding to the user – and one that resonates in context is key. With this paradigm shift in mind, we're beginning to see both AI and VR gain ground in digital marketing. Predictive analytics and Immersive Experience Brands are fast moving into this territory of contextually relevant (and non interruptive) experience that uses VR’s immersive technology along with how AI’s and it's live predictive analytics makes context and content work seamlessly.  No real guidelines just yet What most brands are learning quickly is that there are no ...

4m to read / 2017 will see content marketing to grow – nothing out of the ordinary, but grow in ways that will deliver more results, better ROI, and get better consumer attention. Here are a few tips for content marketers for 2017... 1. More Content Marketing from More Brands. Fight the clutter. There's going to be an abundance of content. Content from more brands, ore influencers, more media companies and publishers, and more just plain folks. Users will generate more content. Which all adds up to a whole lot of content clutter. Point being, that the brand content you generate will really need to fight the clutter. The content you generate will need to be above and beyond the ordinary, and one that will in several unique ways stand out from the rest. Brands will actually pump in more budgets into content, you'll see better teams, bigger teams producing content. In all aspects of marketing, where, over the last couple of years, content kind of had it's own ground, now conte...

3m to read /  Here are seven useful social media post ideas that will help keep your  audiences engaged and interested. Content marketing and social media posts to that end need to be interesting, entertaining and valuable for your audience. Use these seven different post ideas to help win the game. The following post ideas help you with adding a bit of variety and getting and holding attention. 1. Ask questions, seek responses Social media is an opinion platform. Ask your audience questions and seek responses. This kind of a post empowers your audience to share their opinion. It gives them a sense of social pride. Experts tell us that posts with questions usually get 100% more comments than standard posts. Posts with questions will reward you with more comments but tend to get fewer likes and shares. You might ask a question not just about your brand or product, but one that helps your social effort "How many posts a day would you like to see from a brand on Facebook?" O...

2m to read /  Wake up. Digital marketing's two biggest buzzwords now are 'mobile' and 'vertical'. Facebook's News Feed for mobile will soon feature a vertical video format according to Marketing Land . While the format won't be as vertical perfect as Snapchat is, but it will apparently stop cropping and showing them as tiny squares. Vertical on Facebook mobile News Feed The publication says when the update rolls out for Android and iOS, you'll start seeing vertical videos with a 2:3 aspect ratio (as opposed to 1:1) on your News Feed without having to expand them. "We know that people enjoy more immersive experiences on Facebook, so we're starting to display a larger portion of each vertical video in News Feed on mobile," a spokesperson told Marketing Land. By showing a larger, near full screen version of vertical videos, people too lazy to view them in full screen are more likely to watch them till the end. Facebook has not officially annou...

3m to read /  Pokemon Go is a worldwide phenomenon. The success of the Pokemon Go app is a multi-point lesson for brands in our new mobile empowered age. Here are some things every brand can learn from Pokemon Go. Average users of Pokemon Go are spending twice as much of time engaged than with other mobile apps like Snapchat. The AR (augmented reality) mobile-only game has pushed the boundaries of the traditional app user experience. Brands today can apply the same principles to create engaging apps that instantly resonate with their target audience. What is Pokemon Go It is the biggest mobile game ever. The object of the game is to walk around the real world to find and ‘catch’ Pokemon on your phone. Through the use of GPS technology, the player can see digital Pokemons in their surrounding area, walk up to the creature, and use the camera on their smartphone (which overlays the Pokemon on the real world) to capture it. Here are some points to learn for brands from Pokemon Go: 1. ...

2m to read /  Top brands are shifting quickly to native video on Twitter from YouTube. Engagement is higher for native video, and we have seen how successful Facebook's native video format has been. The same native video trend is also doing well on Twitter, particularly since Autoplay was introduced. You too can benefit from the power of native video on twitter in the following ways: 1. Educate and Promote using Native Video Educational content is the mainstay of video for brands – with over 90% of marketers believing that educational content is the real purpose of video. McDonald's does a real good job with this. They create fun and engaging videos on Twitter which includes their products as the center of every story they tell. It’s smart, innovative and playful and definitely drives engagement. If you want to tell a story that’s fun, educational or even a promotional, video is an important tool to use because people respond well to visuals in audio+video format. 2. Share vi...

4m to read /  Virtual Reality (VR) and 360 degree video has the power of changing how brands can better engage their audiences with advertising and content marketing. While VR and 360 degree video is in early stages of adoption by brands, the potential is immense. Brands and content creators need to know that today's content hungry and tech savvy consumer is hugely interested in VR. Global search interest on Google grew by nearly 4X in the last year. And Google are doing a great job in empowering this new technology. Google has shipped millions of Google Cardboard viewers to help bring the VR experience to everyone. As have many other brands like Etihad Airlines and Volvo recently. Google says that the "technology has the potential to change our daily lives—from how we communicate to how we spend our leisure time. It's early days, but it's already happening, and now is the time for brands and creators to understand what it all means." While Google Cardboard was ...