Best Digital Marketing Dubai

3m to read / Here are some ideas for social media posts that help your brand keep your audience engaged. You should not be posting content that's focused purely on your brand – that's boring. But even if you post on topics that are interesting, that somehow connect to your brand, you still need inspired content buckets to use to vary it up a bit. Here are a few content types that you can use to keep your audience interested and engaged: Before you start, you really need to know your audience. Your customers, your targets are looking for content that helps them, content that is useful to them, in context of your brad or product. It is critical to realize that  Customer Insights is your First Step in any Digital Marketing .  Once you are armed with that insight, you can develop posts that serve to those areas of interest... 1. How-To  'How-to' posts have immediate value for your audience. They are practical, it helps them with their daily lives or solves a particular prob...

3m to read / The way social media has become an integrated part of marketing is built around the fact that it helps boost customer loyalty like never before. Here are eight ways to use social media to help build awareness and customer loyalty... 1. Start by listening Customer Insights is your First Step in Digital Marketing .  This is something you really need to keep in mind (and do read the linked post as well). You can't have insights if you don't listen. You need data – and data that's cleverly converted to valuable insight. Social media listening is not just for monitoring social performance or sentiment. It provides a huge opportunity for customer loyalty building and retention. Where are your customers on social media? Which platforms do they prefer – particularly in context of your brand or product. Which particular products and services do they talk about the most. Which ones get no responses at all? What are the sentiments (positive or negative) when they mention...

2m to read /  Here are some useful links to posts and articles which will help you stay on trend in the world of Digital Marketing for May 20017. Just click on the links below... News and Trends Digital media gets a chance to clean up their acts   The Rise of Online Video on the TV Screen    Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind   Why beauty brands are betting on augmented reality   UAE tops advertising spending in Gulf region Which channels do marketers really use? What do Facebook’s new VR and AR platforms mean for marketers?   Google launches Optimize : Free A/B testing tool for all   Reports, How To's & White Papers 5 Things Brands Need to Know About Marketing to Moms [Infographic]   4 Tips to Keep Your Brand Coherent Across Platforms   How to effectively bring science to marketing   The five key steps towards understanding the customer journey    Want to do cont...

3m to read /  With organic reach at an all time low on Facebook, brands need to look at more innovative and creative ways of improving overall reach. And, yes, while engagement is still key as a metric, you can't engage unless you reach. 1. Start with Organic, then go Paid Clever brands today do use paid, but they start with organic – meaning, they'll wait a day, or a few hours at least, before they boost their posts via paid. Some brands believe only in promoted posts and have ditched the organic reach goal. But it's best to have a strategy for when you should promote via paid and why. On some posts your goal may be to drive traffic to a website – via links. On others it may be to increase awareness and engagement. Use Facebook's algorithms wisely. If you have $100 to spend, don't just do it in one go. Select the Objectives (Traffic, Video Views etc) according to your goal. Create the ad and spend around $40 the first time around. Run the ad and pause it after a da...

3m to read /  It's not easy to come up fresh ideas for your social media posts every day. Here are seven easy to follow tips on types of winning content you can create easily. 1. Questions and Answers Questions and Answers make up great stories. One easy way to create interesting posts is to pose interesting questions. Remember, your audience loves sharing experiences and opinions on social media – so provide a platform for their expression. Having a relevant and interesting image to go along with your question will get immediate attention, and more people will engage. You can ask your audience which of your products, for example, they really like. But don't always post questions just about your brand. They should involve the audience's genuine interest and passion. You can also get a lot of interest by asking them to predict something. For some questions, you can provide two options as answers, rather than leaving them open ended. Another way is to provide answers – again ...

4m to read /  How to and what to track on Social Media – on Facebook, Instagram and Twitter is really about reaching the right people at the right time – and engage them successfully. Many social media marketers are confused about what to track – and why, and how. Follower counts really do not matter. They're good for the ego, but they really mean very little. In a report done by Forrester, we learn that businesses have an engagement rate of less than 0.2%. Instagram was the only exception to that statistic. Imagine, if you have 100,000 followers. This means, that actually only 200 people have some sort of interaction with your post. I would rather have just 10,000 followers and 2%. Same 200! Your first step is to do a complete audit of your social media. What works? Which posts deliver better engagement? Which ones fall flat? Are you talking to the right people? Do you know your target audience? Your customers? Your social media is really about delivering to them, engaging them. C...

3m to read /  2017 will see advances in tech we’ve seen in 2016 go on overdrive. A lot of these revolve around developments in AI and machine learning. They’re all in some ways connected. To each other. And to us as people. Cognitive Devices This is a step beyond ‘smart’ devices. Products that have self learning built in to become aware of context – and that are capable of complex thinking that mimic human capabilities. See Sentient IOT below. Cognitive devices will allow for predictive marketing and product delivery – taking loyalty based decisions to levels of automation which are actually quite scary. AI and Personal Assistants Technologies around Artificial Intelligence such as natural-language processing and deep learning, will naturally evolve in to systems that understand, learn, predict, adapt – and are able to almost clone human behavior. Rather than simply execute predefined code, these systems will be able to ‘think’ on the fly and react. Every day tasks are going to b...

4m to read / 2017 will see content marketing to grow – nothing out of the ordinary, but grow in ways that will deliver more results, better ROI, and get better consumer attention. Here are a few tips for content marketers for 2017... 1. More Content Marketing from More Brands. Fight the clutter. There's going to be an abundance of content. Content from more brands, ore influencers, more media companies and publishers, and more just plain folks. Users will generate more content. Which all adds up to a whole lot of content clutter. Point being, that the brand content you generate will really need to fight the clutter. The content you generate will need to be above and beyond the ordinary, and one that will in several unique ways stand out from the rest. Brands will actually pump in more budgets into content, you'll see better teams, bigger teams producing content. In all aspects of marketing, where, over the last couple of years, content kind of had it's own ground, now conte...

4m to read /  Here are the six steps towards building a robust Social Media strategy for your brand. Whether you are embarking on a new direction and adopting social for the first time, or already are on social, these are the points you need to consider. 1. Know your business goals and set clear Marketing Objectives Before you can think of your brand's social media strategy, you need to address two points. First, what are you really doing this for? What are the end goals for your business? Are you a new brand and need to establish credentials? Are you expanding territories? Launching new lines? You eant o increase brand awareness? You want to use social for customer service which wil improve the perception of your rand? Next identify and set clear marketing objectives. These need to be specific, measurable metric driven KPI's. If you want to increase sales using social, how will you measure that? Once you know your business goals overall, you'll need specific objectives in ...

4m to read /  Brands often find that their Facebook Page reach is declining. Building a powerful, engaging community for your Facebook fans is a far more consistent and friendly approach to connect with your fans and your target audiences. Your first step is to find out a lot more about your audience. This is what's going to empower how well you build your community. Read this tip:  •  Customer Insights is your First Step in Digital Marketing Building a proper community means you need to really put aside your "selling" hat. A community is about participation, a sense of belonging, and ultimately a benefit to the end user.  Being consistent with what you provide for your community is key. And the big key here is content. Not about your product or service – but useful content that will resonate with your audience. Regular Facebook Live Broadcasts give a great sense of community Facebook Live let's you connect with your audience with streaming video that's delivered ...