Best Digital Marketing Dubai

4m to read /  Here are some current openings across the region at the group of agencies where I work. A lot of these job openings are for digital roles . Open Vacancies – October 2017 Senior Digital Media Planner – Riyadh Marketing, business or related subject with expertise in digital and social media. 3-5 years of experience in media department or media company. Digital Analytics Manager – Dubai Ideal Candidate should have a solid understanding of marketing analytics, audience targeting and online advertising. This role requires a highly collaborative individual who is analytical and comfortable using data-enabled problem solving capabilities to ensure success. Well understanding of Audience Management & Data Visualization, DMP, and Audience Development. PR Sr Account Manager/ PR Associate Account Director – Dubai 6 – 7 years Public relations experience, if possible working in PR agency. Understand the requirements of the market and looking to join a hardworking and fun team....

4m to read /  The number of job titles and descriptions at agencies that deliver digital marketing solutions is an ever increasing list. What are the roles involved and where do they fit in in the digital product cycle? Every day, in this connected age of marketing, we see new points of engagement come to the foreground, and naturally new positions are created, or current roles are customized to address the new areas of focus.  Here's a starting-point list of the most common job titles and roles at advertising, media, social media and specialized digital services agencies... Brand Channel Neutral Planners, Brand Managers, Strategic Planners (non digital specific) Integration Director/Manager, Integrated Content Manager/Coordinator Digital Strategy Digital Strategists – define the role of the brand in digital specific channels  Audience & Insight: Insight specialist, data analysts, Analytics Managers, Content Strategy Managers/Directors, Engagement Strategy Manage...

2m to read /  Here are some useful links to posts and articles which will help you stay on trend in the world of Digital Marketing for May 20017. Just click on the links below... News and Trends Digital media gets a chance to clean up their acts   The Rise of Online Video on the TV Screen    Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind   Why beauty brands are betting on augmented reality   UAE tops advertising spending in Gulf region Which channels do marketers really use? What do Facebook’s new VR and AR platforms mean for marketers?   Google launches Optimize : Free A/B testing tool for all   Reports, How To's & White Papers 5 Things Brands Need to Know About Marketing to Moms [Infographic]   4 Tips to Keep Your Brand Coherent Across Platforms   How to effectively bring science to marketing   The five key steps towards understanding the customer journey    Want to do cont...

3m to read /  2017 is ushering in a new game, a new era for brands who want to truly connect with their audiences – their customers and consumers. Increasingly, brands have to do a lot more than just sell. They have to build on-going relationships and as a fantastic study published by Wunderman called "wantedness" – they'll have to continually prove that they want you as a customer. The study was conducted in the US and UK markets, but I think it has significance that resonates for marketers globally. Consumers want brands that adapt to their needs  – not the other way around. Around 75% of consumers will only consider brands that understand and care for their needs. "Traditionally, advertising has been about changing perceptions and behaviors in order to make people want to buy a product or service." That is now upside down. "Today, consumers expect businesses to adapt to their needs and our findings are consistent across all generations, geographies and...