What's Trending in Digital Marketing in May 2017


2m to read / 

Here are some useful links to posts and articles which will help you stay on trend in the world of Digital Marketing for May 20017. Just click on the links below...

News and Trends

Digital media gets a chance to clean up their acts 
Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind 
Why beauty brands are betting on augmented reality 
UAE tops advertising spending in Gulf region
Which channels do marketers really use?

What do Facebook’s new VR and AR platforms mean for marketers? 
Google launches Optimize : Free A/B testing tool for all 

Reports, How To's & White Papers



Comments

Post a Comment

Popular posts from this blog

Improve your social media engagement. Move from Selling to building Relationships

Image
It has been said over and over that social media is not advertising, but if you look closely at a number of brands in the region, they're still trying to sell, sell, sell. Yes, your end game is to sell your product or service, but you just can't get there via the hard sell immediately. The whole social media brand policy should be about building meaningful (and rewarding) relationships first. Social is not advertising When you have a genuine following (remember, not large, but genuine), you'll start seeing business results – when fans like what you say and do, they appreciate what value you bring to the consumer and customer, and they identify with your product, your service, your actions – and your brand. Brands need to stop using social media like a tv channel and treat it more like a person to person conversation. With genuine, shared interests. The first step is to find out what fans think about your brand, what they say about it, how they react to what you say. And whe...
Read more

Why every brand and every agency needs a Digital Insights Manager

Image
6m to read /  Today, in this digitally connected age, where the consumer, the customer drives the engine of marketing, it is critical to for brands and agencies that work with brands' marketing departments to have a specialized role in managing 'insights'. This is a role that is a high-octane mix of data science, of innovation, of brand guardianship, social media, search – all coming together to provide that business commodity today that is new oil – insight. Marketing today is about the customer Marketing today is not about your brand or product – it's about the customer. Digital marketing is built around the customer, the audience you want to talk to, and getting proper insights about your customer, the consumer, their needs is what should be your first and fundamental step. Marketing Strategy needs Insight Strategy Unlike advertising as we know it, today's digital marketing is way beyond the sell-sell. It's about engaging the consumer, and moving them down th...
Read more

Power up your Twitter content in these easy ways

Image
6m to read /  Twitter is still a very useful, easy to engage with your audience on social media channel for brands. Here are some simple ways to power up your twitter content. Twitter's mission on their website is: "To give everyone the power to create and share ideas and information instantly, without barriers." How do you use that power? Twitter just a couple of weeks ago switched its position from social network to 'News' on the App Store. While most of us can understand the new position – micro-blogging platform Twitter will no longer fight for pole position with the likes of Facebook on the Apple App Store. Twitter is well known for real time news feeds and events and unlike Facebook, it is preferred less when it comes to keeping in touch with friends. Read more here:  With Twitter now positioned as a News App – and not a Social platform – how should brands react? First of all, you should have a well spelt out Twitter strategy for yourself or your brand. Buil...
Read more