Best Digital Marketing Dubai

4m to read /  The number of job titles and descriptions at agencies that deliver digital marketing solutions is an ever increasing list. What are the roles involved and where do they fit in in the digital product cycle? Every day, in this connected age of marketing, we see new points of engagement come to the foreground, and naturally new positions are created, or current roles are customized to address the new areas of focus.  Here's a starting-point list of the most common job titles and roles at advertising, media, social media and specialized digital services agencies... Brand Channel Neutral Planners, Brand Managers, Strategic Planners (non digital specific) Integration Director/Manager, Integrated Content Manager/Coordinator Digital Strategy Digital Strategists – define the role of the brand in digital specific channels  Audience & Insight: Insight specialist, data analysts, Analytics Managers, Content Strategy Managers/Directors, Engagement Strategy Manage...

6m to read /  There are an increasing amount of job openings for 'digital' positions at agencies and brands these days. How do you get a break at these 'digital' jobs? How do you get hired for these "digital" jobs? How do you move up the ladder? What do you want to do, really? What do you want to do in 'digital' at an agency? The first step is to have an idea of what you want to do in the 'digital' world at an agency? There are plenty of jobs across the whole digital spectrum and they may be in advertising, media, social media or PR. They may be in the creative area, in strategy, in media planning and buying for the digital age, in content creation and distribution, or in digital design and development. There are specializations and jobs in social media, in influencer marketing, in usability, performance marketing, in data and research, in Search (SEO, particularly), online marketing, mobile marketing (both mobile advertising and.or apps etc)....

6m to read /  Today, in this digitally connected age, where the consumer, the customer drives the engine of marketing, it is critical to for brands and agencies that work with brands' marketing departments to have a specialized role in managing 'insights'. This is a role that is a high-octane mix of data science, of innovation, of brand guardianship, social media, search – all coming together to provide that business commodity today that is new oil – insight. Marketing today is about the customer Marketing today is not about your brand or product – it's about the customer. Digital marketing is built around the customer, the audience you want to talk to, and getting proper insights about your customer, the consumer, their needs is what should be your first and fundamental step. Marketing Strategy needs Insight Strategy Unlike advertising as we know it, today's digital marketing is way beyond the sell-sell. It's about engaging the consumer, and moving them down th...

8m to read /  Apparently, here in Dubai, almost mid-way through 2016 it's a tough job market in advertising and media. What's surprising though is that there are so many positions open across leading agencies – big and small – and a lot of them are in "digital". How do you get hired for these "digital" jobs? How do you move up the ladder? What do you want to do in 'digital' at an agency? The first step is to have an idea of what you want to do in the 'digital' world at an agency? There are plenty of jobs across the whole digital spectrum and they may be in advertising, media, social media or PR. They may be in the creative area, in strategy, in media planning and buying for the digital age, in content creation and distribution, or in digital design and development. There are specializations and jobs in social media, in influencer marketing, in usability, performance marketing, in data and research, in Search (SEO, particularly), online market...

New job openings announced, so where's the bad news? Most everyone in our industry is talking about a downturn for 2016. Yes, there are bland numbers coming out of agencies in advertising and media, but really, it's not that dire. There's a slowdown in growth, but I don't see a downturn – unless of course another 2009-like global economic meltdown happens. Oil seems to have hit the lowest possible, and recovery seems to be on the horizon because production may be slowing down on that front. Which means, there is hope yet. Or thereabouts. MCN – the group that employs my services – the Middle East Communications Network , one of the largest advertising, marketing, media and PR agency groups in the Middle East region, yesterday announced a whole bunch of new job openings on their website. The jobs are across the region, the positions are in advertising, media, PR and digital spacializations, and they're a bit more than a handful. So, that is a good sign then. Here they...