Best Digital Marketing Dubai

3m to read / Here are some ideas for social media posts that help your brand keep your audience engaged. You should not be posting content that's focused purely on your brand – that's boring. But even if you post on topics that are interesting, that somehow connect to your brand, you still need inspired content buckets to use to vary it up a bit. Here are a few content types that you can use to keep your audience interested and engaged: Before you start, you really need to know your audience. Your customers, your targets are looking for content that helps them, content that is useful to them, in context of your brad or product. It is critical to realize that  Customer Insights is your First Step in any Digital Marketing .  Once you are armed with that insight, you can develop posts that serve to those areas of interest... 1. How-To  'How-to' posts have immediate value for your audience. They are practical, it helps them with their daily lives or solves a particular prob...

3m to read / In our increasingly connected world, it is imperative for brands to be seen as customer focused – always and continuously. It is a relentless pursuit of happiness – for your consumer, your customer, and not necessarily for your brand and your team. But focusing on the customer does have its payoffs. Here are five simple things you can do to keep your customers, in the loop, informed, interested and happy... 1. Build a sense of trust.  Whether or not, you offer some kind of customer service via your online channels, it is important that you build a sense of trust with your customer. Relationships are built on trust. It depends on the way you 'speak' to your customers on your social channels, your website, your chatbots – and particularly offline. Be clear in delivering a message that is consistent about what you do, what your brand or product promises, how you deliver on that, and what your customers (and your target audience) can expect from you. Keep your customer...

4m to read /  The number of job titles and descriptions at agencies that deliver digital marketing solutions is an ever increasing list. What are the roles involved and where do they fit in in the digital product cycle? Every day, in this connected age of marketing, we see new points of engagement come to the foreground, and naturally new positions are created, or current roles are customized to address the new areas of focus.  Here's a starting-point list of the most common job titles and roles at advertising, media, social media and specialized digital services agencies... Brand Channel Neutral Planners, Brand Managers, Strategic Planners (non digital specific) Integration Director/Manager, Integrated Content Manager/Coordinator Digital Strategy Digital Strategists – define the role of the brand in digital specific channels  Audience & Insight: Insight specialist, data analysts, Analytics Managers, Content Strategy Managers/Directors, Engagement Strategy Manage...

3m to read / The way social media has become an integrated part of marketing is built around the fact that it helps boost customer loyalty like never before. Here are eight ways to use social media to help build awareness and customer loyalty... 1. Start by listening Customer Insights is your First Step in Digital Marketing .  This is something you really need to keep in mind (and do read the linked post as well). You can't have insights if you don't listen. You need data – and data that's cleverly converted to valuable insight. Social media listening is not just for monitoring social performance or sentiment. It provides a huge opportunity for customer loyalty building and retention. Where are your customers on social media? Which platforms do they prefer – particularly in context of your brand or product. Which particular products and services do they talk about the most. Which ones get no responses at all? What are the sentiments (positive or negative) when they mention...

2m to read /  Here are some useful links to posts and articles which will help you stay on trend in the world of Digital Marketing for May 20017. Just click on the links below... News and Trends Digital media gets a chance to clean up their acts   The Rise of Online Video on the TV Screen    Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind   Why beauty brands are betting on augmented reality   UAE tops advertising spending in Gulf region Which channels do marketers really use? What do Facebook’s new VR and AR platforms mean for marketers?   Google launches Optimize : Free A/B testing tool for all   Reports, How To's & White Papers 5 Things Brands Need to Know About Marketing to Moms [Infographic]   4 Tips to Keep Your Brand Coherent Across Platforms   How to effectively bring science to marketing   The five key steps towards understanding the customer journey    Want to do cont...

4m to read /  Digital marketing today is being disrupted and we see a shift in how brand's are using both AI and VR in planning a seamless, immersive experience that is truly relevant in context. Brands today need to understand the shift. They are no longer in the B2C business – they are in the C2B business, where the customer drives what brands should be doing. Particularly in the social realm. So, a seamless, omnichannel experience that is rewarding to the user – and one that resonates in context is key. With this paradigm shift in mind, we're beginning to see both AI and VR gain ground in digital marketing. Predictive analytics and Immersive Experience Brands are fast moving into this territory of contextually relevant (and non interruptive) experience that uses VR’s immersive technology along with how AI’s and it's live predictive analytics makes context and content work seamlessly.  No real guidelines just yet What most brands are learning quickly is that there are no ...

3m to read /  It's not easy to come up fresh ideas for your social media posts every day. Here are seven easy to follow tips on types of winning content you can create easily. 1. Questions and Answers Questions and Answers make up great stories. One easy way to create interesting posts is to pose interesting questions. Remember, your audience loves sharing experiences and opinions on social media – so provide a platform for their expression. Having a relevant and interesting image to go along with your question will get immediate attention, and more people will engage. You can ask your audience which of your products, for example, they really like. But don't always post questions just about your brand. They should involve the audience's genuine interest and passion. You can also get a lot of interest by asking them to predict something. For some questions, you can provide two options as answers, rather than leaving them open ended. Another way is to provide answers – again ...