Best Digital Marketing Dubai

Why should growth hacking be limited to start-ups and entrepreneurs? If the purpose of ad agencies is to increase sales, grow the business and deliver ROI for their clients' brands, isn't it time they hired a couple of growth hackers?  Before I scare off the agency CEOs with the term 'hackers' let's look at what hacking really means. A hack is a short cut. It is an innovative and inventive way of getting something done. A hacker is more concerned about the end than the means, and the term has has a bad rap because sometimes a hacker has been caught using 'innovative' to include unethical. In lay terms, a hacker is someone who is known to find a way to get unauthorized access to a computer system – usually via code. The real meaning of a growth hacker today is someone who can exponentially help increase growth by unusual, clever, outside-the-box means. Which means we need a couple at every ad agency. Really. Growth is a marketing function. Actually it is the ...

The fridge calls your mobile and alerts you that you are out of milk. Doors open and close automatically as you go in and out. The alarm clock starts your coffee machine. Car engines start as you get ready for work. City wide wifi allows instant access anytime, anywhere. It's a brave new world with IOT – the Internet of Things.  In this new era of machine-to-machine conversations, how are humans going to be smart? Is the automation of every day tasks going to make us dumber or smarter? And how is big data going to play in this new field – gathering and translating machine interactions to human solutions? In this super connected world, it's real value, real use that is going to make the difference. We'll need some really smart humans to figure out how to best use these smart machines, live in smart homes, built in smart cities. Combine IOT with Wearable and we have an ocean of possibilities. Because wearable is wherever-able and whenever-able, and the Internet of Things allo...

Multi-screen or multi device marketing is a big buzzword. Screen journeying is another. But is this new consumer habit taking away valuable focus and attention to a brand's message? People today are performing sequential screening between devices. Starting on their smartphones, watching a bit of tv on the side and then moving on to a tablet or a laptop/desktop environment. Across these screens, it is becoming a difficult challenge for brands to find and hold attention to the messages they are putting out there – across these screens. Consumer journeys across screens, often in real time, are causing havoc for media planners – and savvy brand managers are beginning to question the effectiveness of their media spend. Or at least, they should be. Add to that, when on their tablets or laptops (besides, of course having the tv on), they have multiple tabs open – moving rapidly from news to social to gaming and back to news and so on. Even within that journey, often they are multi tabbing...

I may have lost my mind, but I've read somewhere that there are over 100,000 factors that help decide what a user sees on their News Feed, And for those who have been under a rock for the last one year, EdgeRank isn't one of them. That got killed by Mark. The focus for Facebook is the consumer. The average Joe. The daily Facebook Jill. And for Joe and Jill, what matters is honest, transparency and reliability – round those up and you have value addition in every sense of the word. So, it's all about quality of content – and Facebook is going the Google way, asking for marketers to re-think content and social comments they they develop content for Google's search – meaning what is key now is timeliness, relevance, value addition and reliability. Wow. So, no value, no show, or even if it does show - no engagement. That does not sound like Harvard MBA to me, that sounds like a lot of common sense. What is absolutely not going to work is content that begs for a Like or for ...

eMail isn't quite dead as a marketing tool just yet. It is re-shaping itself, becoming more intelligent, getting mostly automated, and emerging as a nice little 'responsive' and 'creative' marketing tool for brands. In a recent global survey done by Lionbridge we get some interesting stats and feedback from brands that use email. Nearly 80% of those surveyed said they use an automated system to send out email campaigns. But surprisingly, nearly half of the audience polled said they had no clear calendar of mail send out strategy. Because only around 16% use email as a stand alone activity, this is not surprising at all. eMail today is usually a strategically used part of a larger mix – working closely with other online and social media marketing. With such a large percentage of mails today being received and opened on mobile, it was quite a surprise to notice that most brands that use email, less than 50% were sending out "responsive" mails or had a device...

Every one wants to talk about Big Data. Very few really know what to do with it. Big data is a means to an end – and that end is insight and a business advantage gained out of that insight. Information without result is worthless. Most every one in marketing and advertising has seen the Tesco South Korea virtual stores in subway stations case study. Most translate the case study as an example of using technology in a new way. What they don't see is how Tesco used 'big data' coming out of that exercise to gather valuable information about their customers – their shopping habits, their preferred products, their buying frequencies, typical shopping basket content, order histories and more. Tesco's subway virtual stores were electronic billboards which mimicked stocked supermarket shelves packed with products – each with an unique barcode. Customers who were on the platform used a phone based application to scan the codes and add products to their online basket. They could ...