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Showing posts from September, 2014

RTA launches 'Smart City' apps for Dubai's way forward

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RTA - The Road and Transport Authority have launched five new apps (and a website) that offers as many as 30 new services to customers. This is a big positive step towards establishing Dubai as a Smart City. Every app is available for free download across Android, iOS, Blackberry and Windows platforms – which is commendable for launching a new app. RTA's new applications cover five different verticals: Drivers and vehicles smartphone app; smart parking app in Dubai; Salik smart app, which enables customers to inquire, top up balance, and display trips; a useful public transport app; and a business services app which enables businesses to review tenders, request placing ads, rent metro outlets and more. All of the apps are working across mobile devices and tablets. The apps need separate downloads but one can access each or all of them via a common login – username and password. Mattar Al Tayer, Chairman of the Board and Executive Director of the RTA, unveiled the launch of the new...

Why you should directly upload videos to Facebook.

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Facebook is encouraging direct video uploads onto brand pages, because according to them "video consumption on Facebook is growing rapidly and Facebook's news fees gives you the opportunity to place your brand at the center of daily discovery. Uploading your video directly to Facebook can increase the performance of your video campaign." If you’re looking to grow your community, increase audience engagement, gain more visibility or generate more sales, video based engagement is your winning strategy.  Facebook videos look better on Facebook – because the platform is built for them and will naturally encourage more use of their in-house facilities. However, YouTube is like the one-stop shop for video for many organizations and duplicating uploads on Facebook can seem like extra work for no good reason.  Facebook says: Video uploaded directly to Facebook using our video player have received better performance: • 5.5x lower cost per video play* • 30% higher video play rate* ...