Best Digital Marketing Dubai

Transforming the creative agency to help it adapt to the challenges brought by (digital) technology and tailor it for the future. Technology. There’s good news and bad news. Good news is that it’s allowing us to embrace innovation and come up with “new-improved” ways of reaching the consumer. Bad news is that, quite often today’s creative agencies are behind the pace in adapting to the light-speed changes that are happening around us and having to drag themselves just to stay in the race. Adapting is not new to ad agencies. They are the ones that invented “new and improved” and put it on boxes of detergent, on decongestants and electronics.   Changing agency structure, setting up new divisions, re looking at HR strategies and revamping business strategies have always been part and parcel of being an ad agency. But when it comes to technology and “Adopting” beyond “Adapting” agencies are having to seriously introspect and re-evaluate everything. The problem with technology is that i...

While Wearables and IOT are taking the world by storm, the advertising industry, particularly in the region, is holding back to see where its headed.   And that’s no surprise because every one is waiting to see if this is going to be yet another game changer for the industry like mobile was, and still is. Wearables and IOT – for both the consumer and the marketer is really about “discovery”. While consumers will take to it much faster than advertisers and media planners, investment in this platform will depend on what that “discovery” factor pans out to be. Just how much data, how much insight can come out of these devices, and how much can marketers push through to them for the consumer to discover. The Wearable and IOT marketing platform somehow looks set to become an exchange. It’s a two way information microhighway being built out there. This information will really be about behavior and targeting. And because location based is almost a given in this genre, targeting becomes ea...