Don't get caught with .sucks
Yes, there are quite a few new TLDs (Top Level Domains) that have come around lately, but the one that is causing a lot of heat out there is .sucks – a domain that's bound to attract a few corporates worried about their image out there. Brands now have an ability to buy their very own companyname.sucks domain to prevent cybersquatters who will inevitably see this as a goldmine. Well, actually, it's rather stupid. The average consumer does not even know about this one yet, and I don't see them rushing in to defame their hated brand or product by spending a few dollars. In the meantime, the operator offering the .sucks domains are asking for $2,499 per year for registration. Oh my! This seems a bit of a stretch for a brand trying to be defensively cautious. Several complaints have reached ICANN (the overall domain management authority) about this. Some brands have already given in and booked their dot.sucks domain. I didn't think this is astute or clever at all. There ar...