A quick intro to Programmatic
It is not new, yet, there are so many marketers out there (and well as agency folks), who have no real idea on what ‘Programmatic’ really means in media. Let’s start with the wikipedia explanation: Programmatic media (also known as programmatic marketing or programmatic advertising) is technology that automates the buying, placement, and optimisation of media inventory, replacing human-based methods. In this process, supply and demand partners utilize automated systems and business rules to place advertisements in electronically targeted media inventory. It has been suggested that programmatic media is a fast-growing phenomenon in the global media and advertising industry. Programmatic platforms are coming into their own these days, and there are quite a few around. The number keeps going up. And, there’s a lot of jargon that comes with it: RTB, SSP, DSP, DMP, and more… A 2014 Forrester study found that only 23% of marketers properly understood progra...