Best Digital Marketing Dubai

Whether its click fraud, or the accidental click, media agencies and their clients are yet to come to grips with these pitfalls in display advertising. Besides, click fraud (usually, clicks appearing on impressions that were actually never even seen), the accidental click is something that seems unavoidable at the moment – happening typically on mobile and tablet, and sometimes on gaming content sites. The problem with the accidental click is that there is never any intent there towards conversion – and no matter what Click Through Rates say, it is conversion that really counts. One quick giveaway for the accidental click is the high CTR (Click Through Rates), but low conversion. Typically, a good agency will spot this, domain by domain, and try and block that domain from campaigns or raise the issue with the publisher/SSP where this happens. One way to tackle this is also design. One cannot but blame the incredibly small size of the mobile ad and the even smaller call to action bu...

While three out of four marketing professionals claim to be 'using' content marketing, way less than half of that number can vouch for the actual effectiveness of what it does for them. I suspect that one of the main reasons why content marketing does not work for quite a number of folks out there is because they really don't know where its headed and they don't have a strategy. And, add to that, they have no clue about their real target audience – and content audience is not always the same as a marketing/advertising target audience. First things first, though, one needs to know where content marketing stands today, and what we could or should expect to see in 2016. The role of the brand as content generator or creator is a given. But how does that content stand out amongst the huge amount of content that is out there. With technology today, any one and every one is capable of creating broadcast quality content (at least technically, if not creatively). Apps and hardwa...