Best Digital Marketing Dubai

3m to read /  Twitter has switched its position from social network to 'News' on the App Store. While most of us can understand the new position – micro-blogging platform Twitter will no longer fight for pole position with the likes of Facebook on the Apple App Store.  Twitter is well known for real time news feeds and events and unlike Facebook, it is preferred less when it comes to keeping in touch with friends. The move makes sense. It is a change that makes a lot of sense and fits with both how Twitter has positioned itself as well as how it is being used,” the technology website Endgadget reported . Does this new categorization mean a lot to the end-user? No. But it does tell us about where Twitter is headed – and in some ways where social networks are headed. Twitter hasn't been doing well, financials and growth has been dismal. This move it will likely help it get more visibility and therefore downloads, it hopes. What Twitter's new position means for content Twi...

5m to read /  Demographic targeting is giving way quickly to intent driven targeting and 'in-the-moment' marketing. Google tells us that marketers who rely on demographics to reach consumers may risk missing more than 70% of mobile shoppers. With the huge increase in mobile consumption, we're now discovering the power of consumer intent as it happens, moment by moment. Micro moments Google has defined four key moments when we are online. When a need arises, consumers quickly turn to Search on, say a Google and a YouTube to find a resolution to that need. These needs arise when a consumer wants to know something, wants to go somewhere (on a holiday, to a restaurant, to a business location), wants to do something and wants to buy something. Simply put, these are the four basic need states that digital marketing needs to answer. Intent is more important today than identity Marketing used to be, and pretty much still is, about targeting an audience depending on who they are, wh...

4m to read /  Marketing today is not about your brand or product – it's about the customer. Digital marketing is built around the customer, the audience you want to talk to, and getting proper insights about your customer, the consumer, their needs is what should be your first and fundamental step. Unlike advertising as we know it, today's digital marketing is way beyond the sell-sell. It's about engaging the consumer, and moving them down the funnel from awareness to action with meaningful, relevant interactions. The first thing you need is a Customer Insight Strategy. Listening is key . Start with Why When you start on your Customer Insight journey, start with why. Why would you want that insight? What's the end-game, what's the clear and specific goal? Just wanting to know more about your customer or your target audience is not a real goal. What you need, in the end is value from the data you gather, and that needs to be actionable. Setting a specific goal is key...

3m to read /  Women are increasingly engaged with brands online via mobile – what they want from brands is a better hand held experience, they want visual driven content, and most women have actively posted about a brand on social media. In a recent survey conducted by Adweek and Influenster, we learn that brands need to move towards a mobile skew if they want to make meaningful connections with women. In the MENA region, in particular, women today, are equipped with the latest smartphones, and they are increasingly engaging with brands via mobile. Types of Brands women engage with The type of brands and products skew for women-to-brand interaction is pretty much what you'd expect. Without stereotyping, women follow certain types of brands closely, and that's common across the world. Beauty brands score a high 90%, and clothing a close 83%. Personal care is at 61%, online companies like Amazon are at 56%. Restaurants, Food & Beverage brands, Retailers and Jewelry follow. ...

5m to read /  Almost five months into 2016, we are seeing some consistent trends and buzzwords that are the main topics of conversation in digital marketing circles. Digital marketing – or mainstream marketing is an ever changing scenario. We are clear on one thing – consumers are the key drivers of change – and user behavior, user preferences is what drives trends in the field of marketing. Brands have to adapt, and be early adopters to stay ahead of the game. With constant changes in hardware, software, platforms, mediums and technologies, it's important for marketers to keep up and be aware of what's hot, what's not. Video everywhere With the battle for video supremacy hotting up between Google and Facebook, we know for sure that 2016 will be the Year of the Video format. YouTube (Google) have introduced 360-degree live streaming video . Earlier this month, Facebook, at their annual F8 conference also stressed on video – live video. And toped it with 360-degree camera ...

4m to read /  Every one in marketing knows the importance of data today. What's important to know and understand the three types of data available to us – first party, second party, and third party data – and how do we benefit from it? First party data First party data is data a company collects directly from its customers and audiences. This is the most relevant kind of data – it’s the information you collect and collate directly from your customers and your audiences, It is the most and accurate and insightful data – and the most relevant to your business and your marketing efforts. First party data gives you a more accurate picture of your audience and your customers than if you bought some data from another resource or culled it from parallel sources that was somewhat ‘representative’ of your audience but taken from people who largely aren’t your customers at all. Also, your first party data is yours – it is unique to you, to your products and services, It is a direct feed...

5m to read /  If around 80 percent of social media time is now on mobile, and the numbers of video consumption on mobile is up 100 percent (50%+ of YouTube views are on mobile according to Google ), it's time your brand got mobile marketing right. Today, your best marketing efforts (and the best results you may get) should be from mobile. Mobile penetration in this region is high, and so is smart phone adaption. Mobile is everywhere – and we need to be aware is mobile today is not just about the handset. Tablets, wearable devices, connected cars, are all mobile. Brands today are creating apps, doing ad campaigns, focusing on mobile search and jumping on to the mobile-first bandwagon without a blink. Are they getting it right? 1. Think customer-first before you think mobile-first.  What does the customer want from their mobile experience? And, how are you adding to that – providing value – rather than interrupting that? What service would you like to receive? What information?...

8m to read /  Apparently, here in Dubai, almost mid-way through 2016 it's a tough job market in advertising and media. What's surprising though is that there are so many positions open across leading agencies – big and small – and a lot of them are in "digital". How do you get hired for these "digital" jobs? How do you move up the ladder? What do you want to do in 'digital' at an agency? The first step is to have an idea of what you want to do in the 'digital' world at an agency? There are plenty of jobs across the whole digital spectrum and they may be in advertising, media, social media or PR. They may be in the creative area, in strategy, in media planning and buying for the digital age, in content creation and distribution, or in digital design and development. There are specializations and jobs in social media, in influencer marketing, in usability, performance marketing, in data and research, in Search (SEO, particularly), online market...

YouTube have announced 360 degree live streaming video in a battle for video supremacy, taking Facebook head on. It has been a battle for live video lately, and for a couple of days after Facebook's F8 conference, it looked like YouTube was lagging. No pun intended. But yesterday, Google's YouTube unleashed a new feature that lets creators and brands live stream their 360-degree clips. 360° Live streaming on YouTube is catching up to Facebook? It's not a giant leap for YouTube. It's a quick catch up. YouTube had already launched support for 360-degree videos a year ago. Brands like Nike, GoPro, Gatorade, and Lionsgate have experimented with it. Lionsgateused the YouTube feature for a  360-degree video for its 2015 film "The Hunger Games: Mockingjay, Part 2". This move, was a retort, a comeback against Facebook, who bragged about a 360° camera support and a live content hub at their annual event last week . What we can expect from YouTube's 360° Live stream...

Social Media Frequency: How much is too much and too little? There is no definitive guide to social media post frequency. It depends – on what your audience is, your goals, and the results you get. This means that the only way to truly master it is to experiment, analyze your results and adjust accordingly. Yes, of course you can end up posting too much or too little to start with. But you'll learn quick. Each social platform has best practices for how often to posts, but there isn’t a specific number. You'll see brands tweeting four times a day and see a lot of success, while you'll see users that tweet four times per hour, and swear by it. In order to figure out what works best for your business, you will need to experiment. Social media listening is key . Your audience will often tell you how much is too much or too little by way of their reactions. Measure and repeat what works. The trick is in finding a balance – between engaging and informative vs annoying and over be...

Even though marketing today has evolved and we have learned how to engage with consumers and customers in this connected age, a lot of brands continue to make some terrible mistakes in spite of all the lessons out there.  I want to auto-correct the header of this post, first, by saying that these are basic marketing mistakes, and not just digital. Because, as I have said before, ' digital marketing' itself is a bit passé , because, today all marketing is inherently has digital embedded in it. But, we continue to treat marketing in silos, and that's where the problem begins. 1. Calling it digital, treating it as an "add-on" A lot of brands continue to separate "digital" marketing from "traditional" or "mainstream".  That's the big unforced error right there, and that's when it all starts to go wrong. For some marketers, online, social, mobile etc are clubbed together under a separate umbrella called 'digital' and that...

Mark Zuckerberg, Facebook CEO, is all excited about live video. And Messenger. And how Facebook plans to move far beyond its role as a social media network. Facebook's 10-year forward plan is to “Give everyone the power to share anything with anyone.” The aim is to launch new virtual reality projects, provide Internet access around the globe using drones and create artificial-intelligence "bots" that can answer to one's every digital request. Wow! Live Video. Live Video is Mark Zuckerberg's obsession these days. Seeing more and more celebrities as well as brands take on quickly to Facebook Live, there seems to be no stopping now. Time magazine says "(Zuckerberg sees) a chance to capture the kind of spontaneous, off-the-cuff video that has grown popular on Snapchat. To that end, the company is opening up its Live broadcasting feature so that people can live stream from all sorts of devices, not just smartphones. During his speech, Zuckerberg demonstrated the m...