Best Digital Marketing Dubai

6 m to read /  Is your brand using Snapchat yet? Snapchat has a huge following with both Millennials and Gen Z users, so if those are the audeiences you’re trying to reach and engage, and tell a innovative brand story, Snapchat is the way to go. As a brand manager, or agency lead, are you up with it (or down with it, as teens would say)? Do you what the whole Snapchat buzz is all about? And are you aware that some of the world's biggest brands like McDonald's, TacoBell, Evian, Mercedes (yes Mercedes), American Apparel, Intel all use Snapchat effectively? About Snapchat as a marketing platform Snapchat is the fastest growing social network in the history of social networks, and 63 percent of its more than 100,000 daily active users, are between the ages of 13-to-34 and a driving force behind the mobile revolution. On Snapchat brands need to be able to understand the idea that users are looking to experience and share content in a unique and specific way. For brands, this means...

6 m to read /  People come to Instagram for visual inspiration and the simple design allows captivating visual storytelling. Here's how to best engage your audience and inspire them with the visual power of Instagram. Instagram is a highly engaged community with more than 400 million active users. More than 40 billion photos have been shared – of which 75% are outside the US. Instagram sees 80 million_ photos uploaded every day and gets 3.5 billion Likes daily. The numbers are compelling. But even more compelling is the format and the possibilities for brands. Before you embark on Instagram, find out more about your target audience. What kind of brands do they follow? What kind of images resonate with them? What kind of content are they looking for from a brand? Start with listening. The importance of listening in social media, and how to get it right . Set up your brand on Instagram properly This is important step one. Get your brand name right, and recognizable. It's importa...

6m to read /  Twitter is still a very useful, easy to engage with your audience on social media channel for brands. Here are some simple ways to power up your twitter content. Twitter's mission on their website is: "To give everyone the power to create and share ideas and information instantly, without barriers." How do you use that power? Twitter just a couple of weeks ago switched its position from social network to 'News' on the App Store. While most of us can understand the new position – micro-blogging platform Twitter will no longer fight for pole position with the likes of Facebook on the Apple App Store. Twitter is well known for real time news feeds and events and unlike Facebook, it is preferred less when it comes to keeping in touch with friends. Read more here:  With Twitter now positioned as a News App – and not a Social platform – how should brands react? First of all, you should have a well spelt out Twitter strategy for yourself or your brand. Buil...

5m to read /  Digital marketing is an absolute essential in any marketers overall plan. Getting the basics right for a digital marketing strategy, and planning on how to use it isn't difficult. Here's how to keep it simple... Ideally, your digital marketing strategy should not be separate from your overall marketing strategy, and it is not an after thought. Just that today, digital marketing has become an essential and large part of the overall marketing plan.  Document your strategy First of all, if you don't have a well documented digital marketing strategy, do that now. It doesn't have to be a huge document or a bunch of slides, a simple visual here-to-there plan with sign posts along the way may do. But do get one down. And get all stake holders involved. Important key steps in developing a digital strategy Define where you stand today, and how digital marketing will fit into the scheme of things. Review your opportunity – and remember to spot your weaknesses, stren...

3m to read /  Google is introducing ads that will pop up in search results in Google Maps. Pins marking advertisers' locations will also pop up directly on the map portion of the results screen. Google announced this in their blog post yesterday.  Google is calling this a push for the mobile first world. Promoted Pins and Ads on Maps These are what Google calls "promoted pins," or companies that paid to appear in your map. Logos would appear as you look at a map, or could show up in your driving route suggested by Maps.  For example, the logo for Walgreens may appear as you follow on-screen directions from your office to a meeting. The business page, which appears at the bottom of the screen when you tap on a logo, could display coupons for items at that store or let you browse the store’s inventory. Someone searching in Maps for a burger joint, hospitals or opticians, for example, will see ads for specific burger places, hospitals or opticians on top the list of res...

5m to read /  Content marketing, when done right, is about giving something away – for free – sharing something with your audience that is useful and valuable for them. That's how you create an experience that your target audience will enjoy, benefit from, and look forward for more. Content is a leading element in  10 Digital Marketing Essentials to focus on in 2016 . We all know that these days content is hugely valuable in our currency of marketing. How do you create a winning content plan for your brand? There are so many ways to use content to better market your products and services, to better connect to your target audiences, and engage consumers. Whichever way, whichever types of content you plan to create and share, remember that end-user value is critical. As far as the types of content you can or should create, see  Content Marketing Strategy: What kind of content should you create. Overall, for your content strategy, read up on  6 ways to get Content ...

5m to read /  Marketers today usually have to choose between developing a native app or a responsive website for their mobile marketing strategy. Here are the pros and cons of both to help you choose one, or go for both, depending on your strategic goals. You don't need to rush and build a mobile app just because every one seems to be doing it. In most cases a mobile-ready site ( "responsive" is ideal ) will meet most requirements. Mobile apps in general, allow for more creativity, and better interaction with your target audience. Once you know, how your target audience or your customers use mobile to interact with your brand or any brand, you can decide whether you need a mobile-ready website, an app, or both. So start with point one: Insight. In any form of digital marketing, consumer or customer insight is your first and most important step . Mobile marketing basic: Native App or Responsive Website? It's a basic decision: are you going to make your website or web p...

5m to read /  One of the key elements of social media marketing is setting goals and tracking how you succeed at achieving them. It isn't difficult, but it needs a well planned approach and it needs a structure. Here we see how to simplify social media goal setting and tracking success, and what are the metrics you should be looking at. Before you start with social media goal setting, you'll need to have a clear understanding of your target audience. Actually, whether you are using the power of social, or Search, or online advertising, you'll need to get a compass about your customer, your target audience. Remember that  Customer Insights is your First Step in Digital Marketing . Outline your main SMART goal Remember that, like any goals you set for yourself – or your brand – they should be SMART (Specific, Measurable, Attainable, Relevant and Timely). Which means you need to have some sort of a social media map with the right metrics to track your goals. Your first step is...

9m to read /  What kind of agency is right for your brand? With at least 15 different types of agency models, it is important to know who does what. The advertising, marketing and media agency and service scenario in our connected world today has evolved over the years. From a large behemoth ad agency model to various specializations today, the industry is being fragmented in certain segments and integrated in others. What type of agency or service will you need depends on the spectrum of work or assignment you need a solution for. Here are agency models both globally, and here in the Middle East region that are taking shape based on demand or market dynamics. Here's  How to Select an Agency or Consultant for your Digital Marketing ... But beyond that, read about the 15 different kinds oaf agency models out there today. 1. The Full Service Advertising Agency has been around forever. Large advertising and marketing agencies have always held sway in the region, but lately many ...