Best Digital Marketing Dubai

3m to read /  Companies today use Big Data for their digital marketing efforts. But unless any data is analysed and converted to useful marketing and business insights, it remains as a large volume of meaningless numbers. Most every one in marketing and advertising has seen the Tesco South Korea virtual stores in subway stations case study. Most translate the case study as an example of using technology in a new way. What they don't see is how Tesco used 'big data' coming out of that exercise to gather valuable information about their customers – their shopping habits, their preferred products, their buying frequencies, typical shopping basket content, order histories and more. Data converted to Insight Tesco's subway virtual stores were electronic billboards which mimicked stocked supermarket shelves packed with products – each with an unique barcode. Customers who were on the platform used a phone based application to scan the codes and add products to their online ba...

2m to read /  Twitter has just launched an app   that will help businesses manage both communication and engagement with their followers. Called Twitter Dashboard , it’s available in beta for those in the U.S. on both iOS and as a desktop app. Twitter, in their blog post said that businesses have a difficult time creating “authentic” connections due to lack of time and resources. That's why they developed and launched yesterday Twitter Dashboard. “It gives business owners a clear picture about what’s being said about their businesses, lets them schedule tweets, and offers insights about their tweet performance.” Twitter Dashboard will enable companies to create their own feed, and a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance. Easily engage with your audience You can create a custom feed to find out what’s being said about your business.  Use your custom feed to get right ...

5m to read /  As a marketer, you need to learn how to play the Influencer leverage game to amplify your brand's social media efforts. Influencer marketing harnesses the influence or social clout of key individuals to meet specific marketing goals by building mutually beneficial relationships. It's reaching out to those who have voice that’s heard and followed. It’s preaching to the preachers. An Influencer is an individual who has the ability to influence or change behavior or impact purchase decisions of those who follow him or her in a social context. These influencers have usually earned and built an engaged audience over time by producing content on specific topics that have expertise on. Certain verticals in marketing have taken to influencer marketing like ducks to water. Around 60 per cent of fashion and beauty brands have some sort of influencer strategy in place. Getting influencer marketing isn’t easy. If your brand is looking to influence that really tight slice of ...

4m to read /  With 200 million active users, and over 9000 snaps shares every second, Snapchat is taking social media by storm. As a brand, specially, to connect to younger audiences, you really need to get on Snapchat and use it connect and engage your audiences. McDonald's and KFC were quick to get on board with branded filters. Pepsi also got in on the act early, creating a ‘Chelfie’ filter, transforming snappers into cheeky cherry faced cherubs. These days, 'Geofilters' are upping the content ante. Only available for Snapchat users within a set radius and for a set amount of time, they can be specifically targeted and run in parallel with wider PR campaigns. As well as filters, brands are also creating stories of popular events, often adding branded content between snaps. Snapchat makes brand 'advertising' more integrated and natural: rather than a ‘hard sell’ – and Snapchat audiences resonate to that. Snapchatters tend to ignore the "branded experience...

4m to read /  Virtual Reality (VR) and 360 degree video has the power of changing how brands can better engage their audiences with advertising and content marketing. While VR and 360 degree video is in early stages of adoption by brands, the potential is immense. Brands and content creators need to know that today's content hungry and tech savvy consumer is hugely interested in VR. Global search interest on Google grew by nearly 4X in the last year. And Google are doing a great job in empowering this new technology. Google has shipped millions of Google Cardboard viewers to help bring the VR experience to everyone. As have many other brands like Etihad Airlines and Volvo recently. Google says that the "technology has the potential to change our daily lives—from how we communicate to how we spend our leisure time. It's early days, but it's already happening, and now is the time for brands and creators to understand what it all means." While Google Cardboard was ...

3m to read /  Email marketing has not lost its shine just yet. It is re-shaping itself, becoming more intelligent, getting mostly automated, and emerging as a nice little 'responsive' and 'creative' marketing tool for brands. Here are six sure shot ways of getting it to work for you. 1. Get your Subject Line to Open the Door The subject line in an email that you send out is the most important part of the communication. It's the first thing that someone sees, and often it is the last thing, unless, of course you get subject line marketing done right. First impressions count, and you better find ways to make that impression be attractive and effective enough for your email to be actually opened, to be read, and then clicked through to the desired action you want. Keep your subject line short and make it effective. Every word counts, so use them wisely, spend time on this. Rule of thumb: around 50-60 characters, tops. Minimize to maximise the chances of the mail being...

4m to read /  You can really power up your brand's engagement on Facebook with the compelling power of video content. Video is really gaining traction on Facebook. An executive at the company just predicted that's all Facebook will be in five years. Nicola Mendelsohn, Facebook's VP of European, Middle Eastern and African operations, said at a conference last week that in five years, Facebook "will be probably all video," Quartz reported. Mendelsohn added that video is "the best way to tell stories in this world" and "helps us to digest much more information." Mashable tell us that "Facebook Live has exploded in popularity since it became open to the public this year. Numerous attention-grabbing videos have gone up on Facebook Live, including CEO Mark Zuckerberg's recent conversation with astronauts on the International Space Station. As GIFs, photos and moving images have become increasingly popular replacements for text reactions, F...

3m to read /  Twitter has really changed the way brands today are using the power of real time marketing to connect and engage their audiences. They are bringing new levels of creativity to the Twitter platform, and re-inventing the ways in which they reach out to their audiences. 1. Twitter really helps brands serve their customers Brands are using Twitter's here and now abilities to connect with consumers in new and more direct ways than ever before. They are using techniques and a genuine, authentic tone of voice to serve their customers. Twitter empowers today's customer to challenge brands about their quality of service, timeliness, and how effective they are. Today's consumer is hugely involved and influential on Twitter, and brands are responding in quick, honest ways. There are great examples of new age customer service via Twitter. Dutch airline @KLM and its  #happytohelp campaign  is a classic.  It's how brands have stepped beyond what one might expec...

3m to read /  Dozens of connected devices in our homes, and around us every day creates a huge opportunity for brands to connect with and engage consumers in whole new ways. For brands in the B2C sector in particular, engagement will be core to employ the benefits of marketing via The Internet of Things (IoT). Digital marketing via connected devices is way ahead of the way brands have reached out via people's laptops and mobile. IoT is about connecting the various items we interact and engage with throughout the day and delivering solutions in the here and now, adding value, and providing to the customer's needs. With IoT,  brands have a whole spectrum of new ways by which they can connect with and deliver value to the consumer, and to create a lifestyle around those interactions – not advertising products, but creating experiences that are meaningful. This is a whole new channel. A channel called utility. Tens of billions of IoT sensors will appear, embedded in connected obje...

3m to read / Is your brand ready to jump the queue and use the power of Wearable technology to lead the race for success in here and now marketing? Wearables, simply, are items you can wear that happen to have computing power. Their potential impact on our behavior and expectations — and our marketing strategies — is far more complex. As a feature in WIRED magazine recently explained, the newest wearable devices aim to reduce “the time between intention and action,” going so far as the day when “the device knows what users want before they want it.” It's really about here and now marketing. It is also convenience marketing. You cannot ignore the power of Wearables Wearables aren’t a fad or trend that can be ignored. Like mobile, the technology is here to stay—and to transform digital marketing as we know it. Wearables help gather insightful customer data—including location, behavior and activity levels—which can be used to deliver personalized marketing messages. And, remember tha...

3m to read /  With changes happening every day in social media marketing, it's important for brands to focus on some key essential elements  their social strategy. Social media consumption habits are changing, new platforms are emerging, and new challenges arise. Here are six key elements you need to focus on for your brand's social strategy. 1. Develop a brand social media guideline It's it is essential that brands set up proper social media guidelines for all staff to follow. And make sure your agency follows these as well. Your brand's reputation is on the line – and without clear guidelines, both from a content and tone of voice point of view, it can get a bit difficult to manage. Also make sure your brand's logo is used, how the products are featured, and how they are written about follow easy to understand and maintain guidelines. 2. Define global vs regional vs local strategy This is a difficult one to balance, so it needs some clear focus. Particularly for g...

2m to Read /  In a major move that creates great storytelling opportunities for brands, Facebook is rolling out 360 degree and panoramic photos for the News Feed. This will allow allow users to view and upload pictures taken with 360-degree cameras on both desktop and mobile. Most people don't have a 360-degree camera yet, but you don't need to rush out and get one. Most 360 degree photos will for now probably come from panoramic shots taken with Samsung Galaxy and iPhones. There are also 360-degree photo apps like Google's Photo Sphere , which allow you to easily take 360 photos with your current phones. You upload a 360 photo to Facebook just like any other photo. Simply tap "Photo/Video" above the "What's on your mind?" box and select the 360 or Panoramic photo you want to upload. They'll appear on the News Feed just like any normal photo but with a small compass icon in the corner, signifying that you can explore the photo further. A 360 pho...