Best Digital Marketing Dubai

6m to read /  There are an increasing amount of job openings for 'digital' positions at agencies and brands these days. How do you get a break at these 'digital' jobs? How do you get hired for these "digital" jobs? How do you move up the ladder? What do you want to do, really? What do you want to do in 'digital' at an agency? The first step is to have an idea of what you want to do in the 'digital' world at an agency? There are plenty of jobs across the whole digital spectrum and they may be in advertising, media, social media or PR. They may be in the creative area, in strategy, in media planning and buying for the digital age, in content creation and distribution, or in digital design and development. There are specializations and jobs in social media, in influencer marketing, in usability, performance marketing, in data and research, in Search (SEO, particularly), online marketing, mobile marketing (both mobile advertising and.or apps etc)....

3 m to read /  A lot of brands and agencies are locked in to what content they publish on social media by what's on their social media content or editorial calendar. Perhaps it is a good idea to dump your social media content calendar. This is a safety net that can well be put aside and used simply for planning content for major events and occasions. It's much better to rely on everyday content that's inspired and in-the-moment. One of the most awkward moments I have experienced at some of our agencies is when I pass by a social media strategist or community manager staring disdainfully at a near blank calendar screen desperately praying that somehow, someone will inspire them to fill in those blanks. A social media editorial or content calendar is often a way to demotivate and deter from inspired content because it is a bunch of blanks on a spreadsheet or a calendar rather than a bunch of great ideas. Earlier, I wrote a post on 6 ways to get content marketing right . Yes,...

3m to read /  Pokemon Go is a worldwide phenomenon. The success of the Pokemon Go app is a multi-point lesson for brands in our new mobile empowered age. Here are some things every brand can learn from Pokemon Go. Average users of Pokemon Go are spending twice as much of time engaged than with other mobile apps like Snapchat. The AR (augmented reality) mobile-only game has pushed the boundaries of the traditional app user experience. Brands today can apply the same principles to create engaging apps that instantly resonate with their target audience. What is Pokemon Go It is the biggest mobile game ever. The object of the game is to walk around the real world to find and ‘catch’ Pokemon on your phone. Through the use of GPS technology, the player can see digital Pokemons in their surrounding area, walk up to the creature, and use the camera on their smartphone (which overlays the Pokemon on the real world) to capture it. Here are some points to learn for brands from Pokemon Go: 1. ...

3m to read /  You can't be everything for everybody on social media. Here's how to select the best social media channels for your brand. Who makes the decision on which social media channel your brand or business should be on? Should you just jump on every new platform that comes your way? How does your agency (if you have one) help decide? Is your brand really relevant across all the channels you are on? Deciding on a social media channel mix isn't complicated if you follow some basic guidelines. It's not just about resources, it is about how your brand aligns with each channel. It is about how your brand fits in to the ecosystem of the channel or platform, and then ensuring that your content resonates well within those parameters. There's no point trying too hard. You'll need some kind of audience segmentation strategy in place. Who's on the channel? Look at each channel's profile. Who's on there? What do the current users look like? Does the user...

2m to read /  Top brands are shifting quickly to native video on Twitter from YouTube. Engagement is higher for native video, and we have seen how successful Facebook's native video format has been. The same native video trend is also doing well on Twitter, particularly since Autoplay was introduced. You too can benefit from the power of native video on twitter in the following ways: 1. Educate and Promote using Native Video Educational content is the mainstay of video for brands – with over 90% of marketers believing that educational content is the real purpose of video. McDonald's does a real good job with this. They create fun and engaging videos on Twitter which includes their products as the center of every story they tell. It’s smart, innovative and playful and definitely drives engagement. If you want to tell a story that’s fun, educational or even a promotional, video is an important tool to use because people respond well to visuals in audio+video format. 2. Share vi...

2m to read /  Today's digitally savvy consumer (read as mobile powered) is looking for solutions 24/7, 365. Brands can transform their digital marketing by being 'Right There, Right Then' with their message to win them over. When a consumer wants to know something, wants to go somewhere (on a holiday, to a restaurant, to a business location), wants to do something and wants to buy something, they need to connect with the brands that have solutions right away. Simply put, these are the four basic need states that digital marketing needs to answer. And answer quickly and effectively. By being 'Right There, Right Then'. Today's marketing needs to be in the here and now. It is about intent, and the answer to that intent needs to be there right away. Today's audience is starved of time, and have very little attention. Brands need to adopt the following five 'experiential' forces to transform their digital marketing. 1.  Synchronize Today brands need to ha...

3m to read /  Today, content marketing is a key weapon in any marketers arsenal. There are so many ways to use content to better market your products and services, to better connect to your target audiences, and engage consumers. Here are eight crucial points to remember to get your content marketing to work its magic for your brand... 1. Make your content Useful Content has to be useful for your target audience. No matter how well its written, if it doesn't solve a problem or provide an answer, it's meaningless. Every piece of content you create should be useful. That's how you get good following and people look forward to your content. READ THIS LATER:  Winning Content Strategy: Always share something valuable and useful 2. Fine tune your content for your target audience Providing value, providing resolution to a need is what good content is all about. You can't do that without knowing your audience. Then you need to focus your content aimed at the audience you want t...

5m to read /  Social media listening is not only an everyday task these days, it's a 24/7 job. And the key to social media success is being able to act quickly on what is being said out there. The process of identifying and analyzing what is being said about your brand, your product, your service (or you, for that matter) on the internet is crucial for any social media effort. There are hundreds of tools out there for this – some simple, free, and some complicated and detailed. Either way, you need to monitor what's being said out there. So, why is it important? And how do you get it right? And how do you act on what's being said? Why listening is important With the right listening strategy you can achieve a lot to help your social media efforts. Right way, you'll get to know where and when your target audience (your community) is – which platforms they prefer so you can then have conversations with them. You can identify influencers and advocates. You cannot ignore the...

2m to read /  Mobile usage will exceed that of all other devices combined by 2018 according to Global Web Index. A quality mobile experience is a must have for any brand today. Here are 10 important points to remember when developing a mobile strategy. 1. Focus on the audience. You need to really understand what your audience wants as an experience on mobile. Remember, that they'll want that something almost there and then – that's the very nature of mobile. Intent is the new black in digital marketing. In-the-moment marketing is what's hot. 2. Understand the experience - from awareness to purchase Today's process is not as simple as Awareness to Intent to Desire to Action. There's a lot of research and social interaction involved in between. Customer Insights is your First Step in Digital Marketing 3. The rule of thumb Remember to plan the experience based on the mobile screen itself. Plan for thumb action. Make interactions easy. 4. Be there on mobile. Whether on ...