Best Digital Marketing Dubai

3m to read /  Here are seven useful social media post ideas that will help keep your  audiences engaged and interested. Content marketing and social media posts to that end need to be interesting, entertaining and valuable for your audience. Use these seven different post ideas to help win the game. The following post ideas help you with adding a bit of variety and getting and holding attention. 1. Ask questions, seek responses Social media is an opinion platform. Ask your audience questions and seek responses. This kind of a post empowers your audience to share their opinion. It gives them a sense of social pride. Experts tell us that posts with questions usually get 100% more comments than standard posts. Posts with questions will reward you with more comments but tend to get fewer likes and shares. You might ask a question not just about your brand or product, but one that helps your social effort "How many posts a day would you like to see from a brand on Facebook?" O...

3m to read /  With so many tools and metrics around, here are three simple, overall ways to measure social media marketing success. Whatever your brand or your social media agency does, it's all out there for every one to see for themselves. You can have a fair idea of a brand's social strategy and how posts are performing. Comments, likes, and shares are all clearly visible – no one can really hide success or failure. But when it comes to measuring the strategic and performance success of social, there very little agreement on what and how to measure success. Keeping it simple is the key. Here's how... 1. Measure social media team performance The first simple way to measure social media success from a brand or agency perspective is evaluating team performance.  Did the team do their work on time, within budget, and on message?  Social media teams are required to produce a certain number of pieces of content per day. And manage the feedback. The team will obviou...

4m to read / There are some fundamentals that your digital marketing strategy needs to address. Here's a list of eight critical factors you must focus on. If you don't have a specific 'digital' strategy, you'll need to make these eight core points the center of your overall marketing strategy. If your brand, product or business has components of marketing via online, mobile and social, start with these essential pillars to build your strategy on. 1. Marketing Objective What do you want to achieve? What are your basic and extended goals for the year? Do you have a clearly defined objective? Or is it based on "we need to have digital, so we'll do these few things..."? These objectives should not just be financially motivated. They may include driving sales, offering better value for your customers, engaging them, creating a lasting brand imprint, or maintaining a solid relationship via customer service with your audience. Outline your objectives clearly,...

2m to read /  Wake up. Digital marketing's two biggest buzzwords now are 'mobile' and 'vertical'. Facebook's News Feed for mobile will soon feature a vertical video format according to Marketing Land . While the format won't be as vertical perfect as Snapchat is, but it will apparently stop cropping and showing them as tiny squares. Vertical on Facebook mobile News Feed The publication says when the update rolls out for Android and iOS, you'll start seeing vertical videos with a 2:3 aspect ratio (as opposed to 1:1) on your News Feed without having to expand them. "We know that people enjoy more immersive experiences on Facebook, so we're starting to display a larger portion of each vertical video in News Feed on mobile," a spokesperson told Marketing Land. By showing a larger, near full screen version of vertical videos, people too lazy to view them in full screen are more likely to watch them till the end. Facebook has not officially annou...

3m to read /  Here are six simple, actionable tips to help your site's SEO efforts. Even if you don't have time to do a complete site audit and SEO driven overhaul of all content, you should focus on getting these simple ways to instantly improve your SEO driven rankings on Search Engine Result Pages (SERPs). 1. Include all your most important page links on your home page Your home page is the most important page for search engines and it attracts more links than any other page on your site. You should include links to your most important products (or the ones that you most want to rank) in the body of the home page. If you don’t have product or category pages, then feature articles and landing pages in the body. Creating clear, prominent links on your home page is useful from a user experience standpoint as well, because it ensures people can easily find your most important content quickly. 2. Leverage microsites, articles, posts, videos not on your site Over time, you p...

2m to read /  It's not difficult to make display advertising campaigns work hard for your brand. Follow these simple tips to succeed by reaching the right audiences with the right message at the right time with relevant and compelling display ads. With so much talk about "banner blindness", some brands have started to lose interest in display advertising. When done right creatively, and using the right targeting and placement, display ads are still very relevant. Wall Street Journal reports that the market for display ads is projected to double in the next five years, thanks to new innovations that are taking place in display advertising. Start with insights Start with customer insights. That's your first step (see post link at bottom of page). These insights are both market related and from tracking your website and app conversions. Although it is important to keep all touch points that lead to conversion, keep your display and search campaigns separate. They reach y...

2m to read /  In many markets, about a third of people use only their mobile to make purchase decisions. This really calls for brands to shift their mindsets to mobile first as a brand marketing strategy. Customer Intent is key Understanding customer intent is critical to delivering on the customer need. Intent is the new black in digital marketing (see post link below). Google has defined four key moments when we are online. When a need arises, consumers quickly turn to Search on, say a Google and a YouTube to find a resolution to that need. These needs arise when a consumer wants to know something, wants to go somewhere (on a holiday, to a restaurant, to a business location), wants to do something and wants to buy something. Simply put, these are the four basic need states that digital marketing needs to answer. A new world order: Mobile First The brand marketer's mindset needs to wake up to this new mobile first world. A surprising amount of people go through the whole dec...