Best Digital Marketing Dubai

3m to read /  Today, the way brands do their marketing has changed dramatically because of social media. When Facebook launched in 2004, it was really about connecting people. Today, just more than a decade later, social media has become the go-to choice for most brands out there for their marketing communications. It's no longer a nice-to-have. It's a must-have. Social media has impacted marketing in so many ways. Social media sits between the brand and the consumer, allowing and facilitating brands to convert consumers to fans and followers, and then to customers and advocates. Here are a few ways it has opened up fresh new channels and new ways to reach out to consumers and customers: Conversation and dialog Conversation and dialog between brands and consumers is something that advertising as we know it never ever delivered. It was the old simple model that led the way to purchase: AIDA – meaning the consumer went through four simple stages – Awareness, Interest, Desire and ...

3m to read / One important way to succeed with your brand's content marketing efforts is to get content distribution strategy right. You may be creating amazing content, but unless you add the value of 'context' to that content – meaning distribute them across relevant platforms and media, your content will remain distant and irrelevant to your target audience. Know where your target audience is truly engaging The first step is to know your target audience and identify exactly where they are, doing what, and when. You cannot talk to every one all the time. Insights are far more valuable when they give you specifics on a certain target audience. Otherwise, it's information, not insight. Fence in the customer, or consumer, that you want to know about. Your insight strategy could be targeted by location, behavior, social platforms, their visits to your website, reactions to your advertising etc. Who are your customers who visit your home page and jump straight out? Once yo...

3m to read /  Include your fans in your social media marketing by letting them create content for your brands. Social media content today is a lot about story telling, and today those stories need to be authentic and ones that add value to the consumer. According to a study done by Nielsen, “92% of consumers trust online content from friends & family above all other forms of brand messaging. And they trust strangers second most — far more than they trust content from brands. Social media content generated by your fans – your community – is a great way to add that spark of authenticity and creativity and enables marketers to tell brand related stories without having to work hard at creating them. 1. Curate content under a clever and catchy #hashtag Let your brand be the platform that your fans use to get recognized and be creative. Focus the spotlight on your fans and you'll get a whole load of user generated content. Use a clever and catchy hashtag to curate all the content – ...

4m to read / Pokemon Go is a unique 'phygital' phenomenon – combining both physical and digital experience. This creates unforeseen opportunities for brands to use the unprecedented power of the app for their marketing. Specially if your brand or product is focused on millennials and teens. What is Pokemon Go It is the biggest mobile game ever. The object of the game is to walk around the real world to find and ‘catch’ Pokemon on your phone. Through the use of GPS technology, the player can see digital Pokemons in their surrounding area, walk up to the creature, and use the camera on their smartphone (which overlays the Pokemon on the real world) to capture it. Whether you are a local taco shop, a large tech retail outlet, a community center, a restaurant or fast food outlet, or even a car dealership, you can use Pokemon Go to target unique audiences for your business. Here are some ways you can build a youthful, energetic side of your marketing strategy with Pokemon Go at its...

2m to read /  There are four essential pillars in any mobile marketing strategy. These are absolutely essential to keep in mind when building your mobile marketing campaigns and strategy. Every successful mobile effort by your brand, needs to accomplish some tasks. Some of these are focused on your audience – the consumer, other tasks may be business related. Through mobile, brands have the ability to be present at the exact moment a consumer is seeking a solution. Transform your digital marketing by ' Being 'Right There, Right Then ' Today, your audience is rarely without their mobile device. Consumers check their mobile device 150 to 200 times per day. Mobile provides brands with opportunities at every touchpoint on the path to purchase. Here four essential pillars for the foundation of your mobile strategy: 1. Convenience in the instant Convenience is such a critically important pillar, that there's now a whole new genre in digital marketing called Convenience Marke...

3m to read / Today, more than ever, it's both easy and efficient to build your brand's customer loyalty using social media. Today's socially engaged customers are ready to build better connections and relationships with brands, provided the brand does its part to nurture the relationships. 1. Start by listening Customer Insights is your First Step in Digital Marketing .  This is something you really need to keep in mind (and do read the linked post as well). You can't have insights if you don't listen. You need data – and data that's cleverly converted to valuable insight. Social media listening is not just for monitoring social performance or sentiment. It provides a huge opportunity for customer loyalty building and retention. Where are your customers on social media? Which platforms do they prefer – particularly in context of your brand or product. Which particular products and services do they talk about the most. Which ones get no responses at all? What are...

4m to read /  Your brand can still win the organic posting game on Facebook with these simple tips. Many brands are running away from posting organic content on Facebook. Sure, paid posts reach more people. Facebook's content explosion has resulted in the average organic reach dropping to around 2%. Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed. Here are seven easy ways to win back your organic reach on Facebook: 1. Get your post timing right, and try off-peak posting There are so many theories about best times to post on Facebook. Check your Facebook Insights to see when your fans are online. That's one way to go. One other way is to try post in off peak hours (6pm - 8pm) checking to see when maximum fans are on during that period. Your chances of appearing in the feed increase...

5m to read /  How can you understand and take advantage of today's multi screen multi device media habits? The tv watching experience is getting richer, better because of online? Rather than killing off tv in the living room, digital channels are adding to it, and broadening the perspective. Consumers today are increasingly using multiple screens and devices while consuming media. With the boom in high speed access and the popularity of both tablet and mobile, people today aren't just watching tv. It's a combination of lean back (tv) and lean forward (tablet, mobile, laptop) in the living rooms of our region. Multi screen marketing is a challenge Earlier on, the ad industry jumped at the idea of an increase in consumer engagement across multiple screens. Experience, participation, multi-platform engagement became buzzwords. What we blinked on was the fact that the proliferation of screens today fuels fragmentation – it causes consumer ADD – Attention Deficit Disorder. And w...