Best Digital Marketing Dubai

3m to read /  We know that Search is shifting to mobile – particularly to smartphones. Google tells us in a new research on cross-device habits that a growing number of consumers browse the web and search on multiple platforms through the day. What the research also tells us that a fair number of those consumers actually just go mobile – by passing the desktop experience altogether. Is your brand ready for this trend? Before you consider mobile in your brand strategy, or focus on it even more, if you are already there, it's important to know your audience, your target, your customers.  Customer Insights is your First Step in Digital Marketing . Mobile-first world today It's really a mobile-first world today. People expect answers quickly, in the immediate. Consumers today turn to the nearest device to make a decision, learn something new, or get something accomplished, Google tells us. Google calls this micro-moments. "Connecting the dots across these micro-moments is nec...

3m to read / Here are some ideas for social media posts that help your brand keep your audience engaged. You should not be posting content that's focused purely on your brand – that's boring. But even if you post on topics that are interesting, that somehow connect to your brand, you still need inspired content buckets to use to vary it up a bit. Here are a few content types that you can use to keep your audience interested and engaged: Before you start, you really need to know your audience. Your customers, your targets are looking for content that helps them, content that is useful to them, in context of your brad or product. It is critical to realize that  Customer Insights is your First Step in any Digital Marketing .  Once you are armed with that insight, you can develop posts that serve to those areas of interest... 1. How-To  'How-to' posts have immediate value for your audience. They are practical, it helps them with their daily lives or solves a particular prob...

4m to read /  In today's battle for attention, the focus in marketing is digital – and digital is all about being Always On and engaging the audience in a dialog, rather than the one-way shouting we call advertising. Consumers have shifted their media consumption patterns in favour of the online world. Attention is scarce, and people simply do not trust brand messages any more. User generated brand content therefore becomes key – and that content is Always On. But the reality is we’re mostly stuck in the traditional advertising vortex. Even online. We’re still so taken with creating ‘advertising’ that we forget that the dynamics have been shifted. The consumer has moved the goalposts from receiving one-way communications to interaction and engagement. They want to be part of the action, the give and take. And if you aren’t giving them relevance, experience, and a genuine value-add for their time spent with you, they aren’t taking the bait. Customer Insights is your First Step in Di...