Best Digital Marketing Dubai

5m to read /  To win with your brand's content marketing strategy – give something away – for free!  Not prizes, not coupons. Value. What you need to do each and every time is to share content with your audience that is useful and valuable for them. That's how you create an experience that your target audience will enjoy, benefit from, and look forward for more. And be consistent with your generosity! Content is hugely valuable in our currency of marketing today. How do you create a winning content plan for your brand? There are so many ways to use content to better market your products and services, to better connect to your target audiences, and engage consumers. Whichever way, whichever types of content you plan to create and share, remember that end-user value is critical. As far as the types of content you can or should create, see  Content Marketing Strategy: What kind of content should you create. Overall, for your content strategy, read up on  6 ways to ...

2m to read / How do you improve consumer interaction with your brand's Facebook posts? How do get your news feed to get better exposure and engagement? With social media becoming critical for brands in their marketing effort, engagement with followers and fans becomes key. Here are five easy ways to get better engagement on Facebook... 1.  Create relevant content that is shareable You really need to understand your target audience and create content that resonates with them, which they share. That's how you increase exposure. Facebook calls this “thumb stopping” – when your audience stops scrolling and pauses to read your content. If they truly find your content adds value to them, they will feel an urge to share it. But getting to know your audience is key:  Customer Insights is your First Step in Digital Marketing . Shareable content could be breaking news, educational or instructional, funny, entertaining, or anything that they wouldn't find as trivial and common. This...