Best Digital Marketing Dubai

4m to read /  How to and what to track on Social Media – on Facebook, Instagram and Twitter is really about reaching the right people at the right time – and engage them successfully. Many social media marketers are confused about what to track – and why, and how. Follower counts really do not matter. They're good for the ego, but they really mean very little. In a report done by Forrester, we learn that businesses have an engagement rate of less than 0.2%. Instagram was the only exception to that statistic. Imagine, if you have 100,000 followers. This means, that actually only 200 people have some sort of interaction with your post. I would rather have just 10,000 followers and 2%. Same 200! Your first step is to do a complete audit of your social media. What works? Which posts deliver better engagement? Which ones fall flat? Are you talking to the right people? Do you know your target audience? Your customers? Your social media is really about delivering to them, engaging them. C...

3m to read /  2017 will see advances in tech we’ve seen in 2016 go on overdrive. A lot of these revolve around developments in AI and machine learning. They’re all in some ways connected. To each other. And to us as people. Cognitive Devices This is a step beyond ‘smart’ devices. Products that have self learning built in to become aware of context – and that are capable of complex thinking that mimic human capabilities. See Sentient IOT below. Cognitive devices will allow for predictive marketing and product delivery – taking loyalty based decisions to levels of automation which are actually quite scary. AI and Personal Assistants Technologies around Artificial Intelligence such as natural-language processing and deep learning, will naturally evolve in to systems that understand, learn, predict, adapt – and are able to almost clone human behavior. Rather than simply execute predefined code, these systems will be able to ‘think’ on the fly and react. Every day tasks are going to b...

4m to read / 2017 will see content marketing to grow – nothing out of the ordinary, but grow in ways that will deliver more results, better ROI, and get better consumer attention. Here are a few tips for content marketers for 2017... 1. More Content Marketing from More Brands. Fight the clutter. There's going to be an abundance of content. Content from more brands, ore influencers, more media companies and publishers, and more just plain folks. Users will generate more content. Which all adds up to a whole lot of content clutter. Point being, that the brand content you generate will really need to fight the clutter. The content you generate will need to be above and beyond the ordinary, and one that will in several unique ways stand out from the rest. Brands will actually pump in more budgets into content, you'll see better teams, bigger teams producing content. In all aspects of marketing, where, over the last couple of years, content kind of had it's own ground, now conte...

3m to read /  2017 is ushering in a new game, a new era for brands who want to truly connect with their audiences – their customers and consumers. Increasingly, brands have to do a lot more than just sell. They have to build on-going relationships and as a fantastic study published by Wunderman called "wantedness" – they'll have to continually prove that they want you as a customer. The study was conducted in the US and UK markets, but I think it has significance that resonates for marketers globally. Consumers want brands that adapt to their needs  – not the other way around. Around 75% of consumers will only consider brands that understand and care for their needs. "Traditionally, advertising has been about changing perceptions and behaviors in order to make people want to buy a product or service." That is now upside down. "Today, consumers expect businesses to adapt to their needs and our findings are consistent across all generations, geographies and...

4m to read /  Here are the six steps towards building a robust Social Media strategy for your brand. Whether you are embarking on a new direction and adopting social for the first time, or already are on social, these are the points you need to consider. 1. Know your business goals and set clear Marketing Objectives Before you can think of your brand's social media strategy, you need to address two points. First, what are you really doing this for? What are the end goals for your business? Are you a new brand and need to establish credentials? Are you expanding territories? Launching new lines? You eant o increase brand awareness? You want to use social for customer service which wil improve the perception of your rand? Next identify and set clear marketing objectives. These need to be specific, measurable metric driven KPI's. If you want to increase sales using social, how will you measure that? Once you know your business goals overall, you'll need specific objectives in ...

4m to read /  Brands often find that their Facebook Page reach is declining. Building a powerful, engaging community for your Facebook fans is a far more consistent and friendly approach to connect with your fans and your target audiences. Your first step is to find out a lot more about your audience. This is what's going to empower how well you build your community. Read this tip:  •  Customer Insights is your First Step in Digital Marketing Building a proper community means you need to really put aside your "selling" hat. A community is about participation, a sense of belonging, and ultimately a benefit to the end user.  Being consistent with what you provide for your community is key. And the big key here is content. Not about your product or service – but useful content that will resonate with your audience. Regular Facebook Live Broadcasts give a great sense of community Facebook Live let's you connect with your audience with streaming video that's delivered ...

4m to read /  We're a couple of days into 2017. This year is going to be a bit different for us in digital marketing. Before we set out to launch our all important digital campaigns of the year, we need to set solid goals, have clear KPIs and a well defined strategy. Ask yourself these seven critical questions before you launch a digital campaign... 1. What are clearly defined goals for this campaign? Before you can do any strategic planning, you want to know the absolute objectives of the campaign? What metrics will you measure? What are your goals? What results do you want to see at the end (or even half way through) of the campaign? 2. How do these goals align with our brand goals? I've been in a few meetings with clients where there was no agreement between marketing teams and overall brand guardians at companies. Because their goals are different. I;m not saying their goals need unanimous agreement, I'm saying you cannot have marketing campaign goals that have no reson...

3m to read / 2017 will probably be the year that data will become the core pillar around which most marketing functions will revolve. We've seen big data creep in to all aspects of business – from corporate strategy to marketing, from sales to attribution, and across both offline and online. This year, we are going to see the real use of data. And data made human. Data for us all. More collaborative marketing using data Data will drive more collaborative efforts in three ways: within marketing teams, with marketing teams and other departments in an organization, and in the special case – between two different brand marketing teams who somehow have to gain when they collaborate to access the target audience and the customer. Decisions become transparent and far more realistic when they are informed by data. But data isn't enough in itself. Marketers must learn to efficiently convert data into insights and business information that is useful. This is what makes a company, and par...