Posts

Showing posts from February, 2017

A phygital world: Our digital and physical experiences are becoming seamless

Image
4m to read /  There’s that joke about non-stop flights. How can you get off, ever, if the flight actually doesn’t stop? When I hear about ‘digital’ I am equally confused. How can you experience anything that’s digital without being in the physical realm? You see what’s on screen, you listen to podcasts, you touch that smartphone, don’t you? So, actually, it’s really an online – offline world at any given time. AR, VR and physical AR and VR are both manifestations of this. The unprecedented success of Pokémon Go is the first example that comes to mind. The mobile app uses GPS and augmented reality technology to lead users on a hunt for the digital pets – who are scattered around across the physical world. In restaurants, bars, offices, shops, parks, stadiums, and mall parking lots. The point of Pokémon Go is to travel around – in the physical world – with a data connected mobile, exploring different geographic areas to find appropriate Pokémon. The most compelling digitally deliver...

7 Winning Content Ideas for your Social Media Posts

Image
3m to read /  It's not easy to come up fresh ideas for your social media posts every day. Here are seven easy to follow tips on types of winning content you can create easily. 1. Questions and Answers Questions and Answers make up great stories. One easy way to create interesting posts is to pose interesting questions. Remember, your audience loves sharing experiences and opinions on social media – so provide a platform for their expression. Having a relevant and interesting image to go along with your question will get immediate attention, and more people will engage. You can ask your audience which of your products, for example, they really like. But don't always post questions just about your brand. They should involve the audience's genuine interest and passion. You can also get a lot of interest by asking them to predict something. For some questions, you can provide two options as answers, rather than leaving them open ended. Another way is to provide answers – again ...