7 Simple steps to creating a rock solid content strategy
3m to read / Content, is today's marketing gold. It is the key that brands are using to connect and resonate with their audiences. Here are seven simple steps to having a rock solid content strategy. The fundamental strategy for successful content marketing is to consistently create and publish great, helpful content. The more your target audience can believe that you have solutions and answers when they have questions, the more your reputation grows as a reliable source. This is what leads you becoming a reliable, trusted brand – a go to brand. Simply: People buy from people they trust. When creating content, ask yourself these fundamental questions first: Is this content going to provide something that the community will benefit from? Is it unique and something that the user won't quickly find just anywhere? And, does it resolve a problem and answer a useful question. Then, use these steps to draft a solid strategy: 1. Outline your brand goals and objectives Your social medi...