8 steps to building Awareness and Customer Loyalty with Social Media

3m to read / The way social media has become an integrated part of marketing is built around the fact that it helps boost customer loyalty like never before. Here are eight ways to use social media to help build awareness and customer loyalty... 1. Start by listening Customer Insights is your First Step in Digital Marketing . This is something you really need to keep in mind (and do read the linked post as well). You can't have insights if you don't listen. You need data – and data that's cleverly converted to valuable insight. Social media listening is not just for monitoring social performance or sentiment. It provides a huge opportunity for customer loyalty building and retention. Where are your customers on social media? Which platforms do they prefer – particularly in context of your brand or product. Which particular products and services do they talk about the most. Which ones get no responses at all? What are the sentiments (positive or negative) when they mention...