What jobs to target in Digital Marketing at Agencies and Brands
4m to read / The number of job titles and descriptions at agencies that deliver digital marketing solutions is an ever increasing list. What are the roles involved and where do they fit in in the digital product cycle? Every day, in this connected age of marketing, we see new points of engagement come to the foreground, and naturally new positions are created, or current roles are customized to address the new areas of focus. Here's a starting-point list of the most common job titles and roles at advertising, media, social media and specialized digital services agencies... Brand Channel Neutral Planners, Brand Managers, Strategic Planners (non digital specific) Integration Director/Manager, Integrated Content Manager/Coordinator Digital Strategy Digital Strategists – define the role of the brand in digital specific channels Audience & Insight: Insight specialist, data analysts, Analytics Managers, Content Strategy Managers/Directors, Engagement Strategy Manage...