Best Digital Marketing Dubai

With smartphone penetration sky rocketing in the Middle East, there's a democratization of brand loyalties that's altering the marketplace. We've always had Apple fanboys who would never move out of the orchard. And android geeks have stuck with Samsung in a big way. But that's changing. A survey conducted by Qriously on a panel of 2400 smartphone users, loyalty in the smartphone zone is fast disappearing. The study shows that across the US market, for example, current Apple and Samsung users are not likely to upgrade to  their brand's next new flagship phone. You thought Apple had iPhone users locked in? 36.7% of iPhone owners said they wouldn’t upgrade to an iPhone 6 when it's released, compared to 32.82% who said they would. A majority of Samsung users said they would not consider the new S5 when their contract expires (39.26%) with just 32.42% saying they were likely to and 28.32% saying they were currently undecided. With HTC's new M8 coming in strong, ...

I don't work at a hospital. I'm not scanning people from Saudi Arabia at the airport. My only face to face contact with people from the kingdom who may have close contact with camels or with people who have been exposed to the MERS virus is through television. So why am i running scared? MERS is a deadly disease and is no denying that. What is scary is how the entire advertising industry is completely dormant and almost unaware of the threats that loom. I don't see how most brands who work in Saudi Arabia for example can get away this summer - worth this huge threat looming on the horizon and not engage on it. Really?  It's all about washing hands and you as a hand wash brand is not there? Or a serious, informative public service campaign? Simple tips, what to do, what to avoid etc. And with World Cup around in a couple of weeks, what's all this talk about sheesha tents? Really? Get a whole bunch of people together, in a closed environment and let a virus run amok? ...

Facebook is moving fast towards changing their mantra. From "Move Fast and Break Things" to "Move Fast with Stable Infra". Huh? Essentially, Facebook is saying, yes, moving fast is important, but it's important to get it right, to fix those bugs quick, to be stable. This is what Mark Zuckerberg said at the F8 conference: "We used to have this famous mantra ... and the idea here is that as developers, moving quickly is so important that we were even willing to tolerate a few bugs in order to do it,". So no more bugs on the way to breaking bad? "What we realized over time is that it wasn't helping us to move faster because we had to slow down to fix these bugs and it wasn't improving our speed." This is actually good news for us. With so many trends like social gaming happening on Facebook at warp speed, this will do both the general Facebook population and brands good. "A firm commitment that we'll be able to fix all major bu...

What makes a driver loyal to a car brand? Great driving experience? Got what you paid for and more? Or is it the after sales experience at the Service Center? I've been in Dubai for a while now – and have had the good fortune to own and drive several different nameplates. Range Rover, Infiniti, Pajero, VW Touareg, BMW X5, Prado. Then I got a Q7, and now a Q5 3.0 S Line Turbo. Don't get me wrong – I love the way the Audis drive. The Q5 is a rocket on rails. And, yes, I did like the whole in-showroom, during-sales experience. But the real reason, and perhaps the lead reason I give Audi a lead 'share of garage' is after sales. The service experience at Al Naboodah on Shk Zayed Road for me has been legend. Attention to detail, on-time delivery, the courtesy car-wash are all givens I guess in the segment. But it's the courtesy, the way their service team works – even though under pressure – is really world class. I recently had a problem with a sun-roof blind on my new Q...

I just updated my twitter profile to the new format. You too can. Do it here, now . You'll ideally need to have a bigger, better (and perhaps more recent?) photo ready to upload for your bigger format profile photo. And there is now a large widescreen header photo – just like Facebook. You'll need a 1500x500 pixel jpg for that. You can pin a tweet to the top, just like Facebook. Filtering is now possible – only show tweets with photos and videos if you so desire. And the About You bit in the profile goes underneath your Profile photo. Keep that short. It's not your CV. Your photos and videos appear just below that in the left column, and of course, when you joined. So if you are a total newb on twitter, it'll show. Trends and Suggestions to follow appear on the right column. Click on Following, and you'll see a whole new format of a grid like collage of who you follow – along with their profile photos, their Header photos if created already. I liked this feature, as...

According to a special Mastercard Shopping Behavior Study released recently, e-commerce is finally making its mark in the Middle East, and how. The UAE leads the table with just above 50% of consumers reporting that they had used an e-commerce platform. With around 70% of the UAE's population connected to the internet, and with almost 75% with smartphones, that is no surprise. Saudi Arabia and Qatar are followers on the leader board with nearly 48% saying they have transacted online. The study was based on a survey of 3000 people. Areas where people use e-commerce include shopping for air tickets and other travel-oriented services, DVDs, CDs and books, clothing and accessories and food items. These have always been e-commerce favorites – anywhere in the world. Shopping transactions via mobile phones are also expected to grow strongly in the region, increasing by almost 20% in the next few years. That, again is not surprising with the smartphone-in-wallet ratios climbing steeply eve...