Best Digital Marketing Dubai

4m to read /  Instagram offers 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter according to a Forrester report.  People come to Instagram for visual inspiration and the simple design allows captivating visual storytelling.  Highly engaged community Instagram is a highly engaged community with more than 400 million active users. More than 40 billion photos have been shared – of which 75% are outside the US. Instagram sees 80 million_ photos uploaded every day and gets 3.5 billion Likes daily. The numbers are compelling. But even more compelling is the format and the possibilities for brands. Before you embark on Instagram, find out more about your target audience. What kind of brands do they follow? What kind of images resonate with them? What kind of content are they looking for from a brand? Start with listening. The importance of listening in social media, and how to get it right . Here's how to best engage yo...

4m to read /  People today are increasingly using their mobiles to find answers to questions and solutions to problems. They are doing this while on the go, and even at work or home. Mobile is with them 24/7, and today, brands simply need to power up their mobile marketing strategy and focus on the Consumer – particularly their Mobile Search marketing to meet their target audiences at their moments of need. Google has defined four key moments when we are online. When a need arises, consumers quickly turn to Search on, say a Google and a YouTube to find a resolution to that need. These needs arise when a consumer wants to know something, wants to go somewhere (on a holiday, to a restaurant, to a business location), wants to do something and wants to buy something. Simply put, these are the four basic need states that digital marketing needs to answer. Google calls these 'Micro Moments', and these are real game changers . To start with, you'll need to align with the new think...

4min to read /  Actionable content marketing is critical to your digital marketing efforts, and actionable content is what converts your audience from being consumers to customers. That's your end goal. Your content should always have a goal, and the way you write should aim to meet those goals. As far as your actual content is concerned keep the following ten simple tips for writing for Content Marketing: 1. Start with an attention grabbing headline Make sure your headline is able to grab the attention of your audience. Whether you write your headline first, or have to tweak it later, your headline is your first critical step. Get your headline perfect. Often a headline with numbers works wonders (like this post's headline). Headlines with questions are great as well. Provide a clear guide post – and an interesting one to what you will be talking about. 2. Make content simple and easy to follow Keep jargon to a minimum, keep your language and turn of phrase simple. Aim to wri...

4m to read /  Attention is a real challenge Today, in marketing, 'attention' is a massive commodity, but grabbing and holding audience attention may be a problem because of consumers today moving across devices and screens. Multi-screen or multi device marketing is a big buzzword. Screen journeying is another. But this new consumer habit may actually be taking away valuable focus and attention to a brand's message. Multiple screens and devices are the problem People today are performing sequential screening between devices. Starting on their smartphones, watching a bit of tv on the side and then moving on to a tablet or a laptop/desktop environment. Across these screens, it is becoming a difficult challenge for brands to find and hold attention to the messages they are putting out there – across these screens. Consumer journeys across screens, often in real time, are causing havoc for media planners – and savvy brand managers are beginning to question the effectiveness of...

5m to read /  In today's battle for attention, the focus in marketing is digital – and digital is all about being Always On and engaging the audience in a dialog, rather than the one-way shouting we call advertising. You’ve heard it in seminars. Your board meetings sometimes veer off from talking about P&L and major corporate issues to focusing on digital. Your one tech junkie in the corner, the resident geek pops his head in and rants about ‘digital future’. Yes you kind of know about this. You acknowledge it. Yes, you recognize the writing on the (facebook) wall. Consumers have shifted their media consumption patterns in favour of the online world. Attention is scarce, and people simply do not trust brand messages any more. User generated brand content therefore becomes key – and that content is Always On. But the reality is we’re mostly stuck in the traditional advertising vortex. Even online. We’re still so taken with creating ‘advertising’ that we forget that the dynamics ...

7m to read /  The problem with what you post on Facebook is it's out there for every one to see. Here are 12 absolutely critical bits of information you should delete right away. Like now. I test dropped in on 50 of my Facebook friends just before writing this post – and not a single one of them had their profile as 'Private'. Which means anyone can access their information at any time. Facebook is a fact of modern life, and the arrival of smartphones has made the process of updating your status a one-click process. Most of us give far less thought to what we post online than in the days when we had to go home and switch on our computers before telling the world what we had been up to. Occasionally we make mistakes, posting an embarrassing photo or an angry comment. By signing up to social networking sites we also consciously agree to them using our personal data to some degree. These are 12 things you should delete now. 1. Your Home Address Criminals love it when you post ...

6m to read /  Today, in this digitally connected age, where the consumer, the customer drives the engine of marketing, it is critical to for brands and agencies that work with brands' marketing departments to have a specialized role in managing 'insights'. This is a role that is a high-octane mix of data science, of innovation, of brand guardianship, social media, search – all coming together to provide that business commodity today that is new oil – insight. Marketing today is about the customer Marketing today is not about your brand or product – it's about the customer. Digital marketing is built around the customer, the audience you want to talk to, and getting proper insights about your customer, the consumer, their needs is what should be your first and fundamental step. Marketing Strategy needs Insight Strategy Unlike advertising as we know it, today's digital marketing is way beyond the sell-sell. It's about engaging the consumer, and moving them down th...