Best Digital Marketing Dubai

4m to read /  Digital marketing today is being disrupted and we see a shift in how brand's are using both AI and VR in planning a seamless, immersive experience that is truly relevant in context. Brands today need to understand the shift. They are no longer in the B2C business – they are in the C2B business, where the customer drives what brands should be doing. Particularly in the social realm. So, a seamless, omnichannel experience that is rewarding to the user – and one that resonates in context is key. With this paradigm shift in mind, we're beginning to see both AI and VR gain ground in digital marketing. Predictive analytics and Immersive Experience Brands are fast moving into this territory of contextually relevant (and non interruptive) experience that uses VR’s immersive technology along with how AI’s and it's live predictive analytics makes context and content work seamlessly.  No real guidelines just yet What most brands are learning quickly is that there are no ...

4m to read /  There’s that joke about non-stop flights. How can you get off, ever, if the flight actually doesn’t stop? When I hear about ‘digital’ I am equally confused. How can you experience anything that’s digital without being in the physical realm? You see what’s on screen, you listen to podcasts, you touch that smartphone, don’t you? So, actually, it’s really an online – offline world at any given time. AR, VR and physical AR and VR are both manifestations of this. The unprecedented success of Pokémon Go is the first example that comes to mind. The mobile app uses GPS and augmented reality technology to lead users on a hunt for the digital pets – who are scattered around across the physical world. In restaurants, bars, offices, shops, parks, stadiums, and mall parking lots. The point of Pokémon Go is to travel around – in the physical world – with a data connected mobile, exploring different geographic areas to find appropriate Pokémon. The most compelling digitally deliver...

3m to read /  It's not easy to come up fresh ideas for your social media posts every day. Here are seven easy to follow tips on types of winning content you can create easily. 1. Questions and Answers Questions and Answers make up great stories. One easy way to create interesting posts is to pose interesting questions. Remember, your audience loves sharing experiences and opinions on social media – so provide a platform for their expression. Having a relevant and interesting image to go along with your question will get immediate attention, and more people will engage. You can ask your audience which of your products, for example, they really like. But don't always post questions just about your brand. They should involve the audience's genuine interest and passion. You can also get a lot of interest by asking them to predict something. For some questions, you can provide two options as answers, rather than leaving them open ended. Another way is to provide answers – again ...

4m to read /  How to and what to track on Social Media – on Facebook, Instagram and Twitter is really about reaching the right people at the right time – and engage them successfully. Many social media marketers are confused about what to track – and why, and how. Follower counts really do not matter. They're good for the ego, but they really mean very little. In a report done by Forrester, we learn that businesses have an engagement rate of less than 0.2%. Instagram was the only exception to that statistic. Imagine, if you have 100,000 followers. This means, that actually only 200 people have some sort of interaction with your post. I would rather have just 10,000 followers and 2%. Same 200! Your first step is to do a complete audit of your social media. What works? Which posts deliver better engagement? Which ones fall flat? Are you talking to the right people? Do you know your target audience? Your customers? Your social media is really about delivering to them, engaging them. C...

3m to read /  2017 will see advances in tech we’ve seen in 2016 go on overdrive. A lot of these revolve around developments in AI and machine learning. They’re all in some ways connected. To each other. And to us as people. Cognitive Devices This is a step beyond ‘smart’ devices. Products that have self learning built in to become aware of context – and that are capable of complex thinking that mimic human capabilities. See Sentient IOT below. Cognitive devices will allow for predictive marketing and product delivery – taking loyalty based decisions to levels of automation which are actually quite scary. AI and Personal Assistants Technologies around Artificial Intelligence such as natural-language processing and deep learning, will naturally evolve in to systems that understand, learn, predict, adapt – and are able to almost clone human behavior. Rather than simply execute predefined code, these systems will be able to ‘think’ on the fly and react. Every day tasks are going to b...

4m to read / 2017 will see content marketing to grow – nothing out of the ordinary, but grow in ways that will deliver more results, better ROI, and get better consumer attention. Here are a few tips for content marketers for 2017... 1. More Content Marketing from More Brands. Fight the clutter. There's going to be an abundance of content. Content from more brands, ore influencers, more media companies and publishers, and more just plain folks. Users will generate more content. Which all adds up to a whole lot of content clutter. Point being, that the brand content you generate will really need to fight the clutter. The content you generate will need to be above and beyond the ordinary, and one that will in several unique ways stand out from the rest. Brands will actually pump in more budgets into content, you'll see better teams, bigger teams producing content. In all aspects of marketing, where, over the last couple of years, content kind of had it's own ground, now conte...

3m to read /  2017 is ushering in a new game, a new era for brands who want to truly connect with their audiences – their customers and consumers. Increasingly, brands have to do a lot more than just sell. They have to build on-going relationships and as a fantastic study published by Wunderman called "wantedness" – they'll have to continually prove that they want you as a customer. The study was conducted in the US and UK markets, but I think it has significance that resonates for marketers globally. Consumers want brands that adapt to their needs  – not the other way around. Around 75% of consumers will only consider brands that understand and care for their needs. "Traditionally, advertising has been about changing perceptions and behaviors in order to make people want to buy a product or service." That is now upside down. "Today, consumers expect businesses to adapt to their needs and our findings are consistent across all generations, geographies and...